Triple Crown and golden ages
Nobutaka Shikanai, first chairman of Fuji Television, resigned in 1980. Haruo Kauchi at Fuji Television's stand has completed a series of large-scale reforms. Haruo Kanai's return to Fuji Television Station's caused Fuji TV to enter a paradigm shift, changing its slogan from the hardline conservative "Mother and Child's Fuji Television" (母とこどものフジテレビ) to "It's not TV if it's not fun" (楽しくなければテレビじゃない). In 1981, Fuji Television had programming readjustments to match the new policies. Among them were the ending of celebrity interview program Star's 1001 Nights and a reorganization of the late afternoon schedule. In the first week of July 1981, Fuji TV surpassed TBS's viewing rate, enabling the channel to win the Triple Crown in ratings for the first time. In 1982, Fuji Television Station acquired the first core station, and broke through TBS's 1963 start maintenance record. Fuji TV was also the top channel for advertisers in this period. From April to September 1982, Fuji Television Station ranked number 1 in business acquisition at the flagship stations. Investigated by Video Research, TBS, which exceeds the quality of Fuji Television, climbs to the top of each television station in Japan, and is displayed on Fuji Television Station. In terms of technology, Fuji Television Station started research on high-definition television technology in 1987.
On April 1, 1986, Fuji Television changed their corporate logo from the old "Channel 8" logo, to the "Eye" logo used by the Fujisankei Communications Group. In 1986 and 1987, Fuji Television worked with Nintendo to create two games called All Night Nippon Super Mario Bros. and Yume Kojo: Doki Doki Panic for the Famicom. All Night Nippon Super Mario Bros. was a retooled version of Super Mario Bros. with some minor changes, such as normal levels being replaced with levels from Super Mario Bros.: The Lost Levels and some enemies being replaced with Japanese celebrities with comedic effect. Yume Kojo: Doki Doki Panic later became the basis for Super Mario Bros. 2, which was subsequently released a year later.
In October 1987, Fuji Television began branding their late-night/early-morning slots collectively as JOCX-TV2 (meaning "alternative JOCX-TV") in an effort to market the traditionally unprofitable time slots and give opportunities to young creators to express their new ideas. JOCX-TV2 featured numerous experimental programs on low budgets under this and follow-on brands, a notable example being Zuiikin' English which first aired in spring 1992. The JOCX-TV2 branding itself was changed in October 1989 to JOCX-TV+, which lasted until September 1991, when it was replaced with GARDEN/JOCX-MIDNIGHT in October 1991. Meanwhile, Fuji Television helped produce only the third series of the British children's television programme Thomas the Tank Engine & Friends (now called Thomas & Friends) with its creator and producer Britt Allcroft. The GARDEN/JOCX-MIDNIGHT branding lasted until September 1992 when it was replaced with the JUNGLE branding, which lasted from October 1992 to September 1993. The JOCX-MIDNIGHT branding was introduced in October 1993 to replace the previous JUNGLE branding, and lasted until March 1996 when Fuji Television decided to stop branding their late-night/early-morning slots.
In 1988, Haruo Kauchi died due to acute liver dysfunction, and Nobutaka Kauchi's son-in-law Hiroaki Kauchi assumed the post of chairman of Fuji Television. In 1991, Hiroaki Kauchi decided to move the headquarters of Fuji TV from Kawada Town to the Odaiba area, which was still almost an empty space at the time, in order to adapt to the equipment needs of the digital TV and satellite TV era- However, on the other hand, Hiroaki Kauchi's solo production style was unsatisfactory inside, Hiroaki Kagami and Hisashi Hie had a relationship between the two, and the emergence of a split in the management of Fuji Television. Ehisa, a pro-Japanese group, was appointed to the board of directors of the Japanese newspaper company, which was held on July 21, 1992. The next day, Hiroaki Kanai left Nippon Broadcasting, Fuji Television, and the chairmanship of the company and the chairman of the Fuji Group. The underlying cause of the incident was also acquired by the 2005 Vitality Gate Trial. However, Fuji Television's high-rise was born inside, and Japan's bubble economy collapsed. At the same time, preparations have been made for the launch of sales in the area of Fuji Television, which was established in 1995.
On March 10, 1997, Fuji TV moved its headquarters from Kawadacho, Shinjuku to the Fujisankei Group Building (FCG Building) in Odaiba, Minato, designed by Kenzo Tange, and broadcast special programs for 7 consecutive nights to congratulate the move to the new headquarters. This year, Fuji TV's drama series received good ratings. On September 9, "The Virgin Road", "Under One Roof 2", "The Beach Boys" and "Love Generation" all achieved average ratings of more than 20%. Fuji TV also established a new "Wednesday Theater" this year, allowing dramas to be broadcast from Monday to Thursday evenings. On August 8 of the same year, Fuji TV stocks were listed on the Tokyo Stock Exchange, becoming the third flagship station to have its stocks listed after Nippon TV and TBS. It was also the first time that a main station's stock was listed after 37 years. In addition, in this year, with the launch of Sakuranbo TV and Kochi SunSun TV, Fuji TV's network was also announced to be completed. In April 1998, Fuji TV opened its official website.
In 2000, BS Fuji began broadcasting. Together with CS channel Fuji TV 721 (now Fuji TV ONE) launched in 1998 and Fuji TV 739 (now Fuji TV TWO) launched in 1999, Fuji TV officially entered the satellite TV field and realized a multi-channel structure. By 2002, the number of subscribers to pay channels Fuji TV 721 and Fuji TV 739 had reached 1 million. On December 1, 2003, Fuji TV began to broadcast digital TV signals. The following year, Fuji TV regained the triple crown of ratings from Nippon TV after 11 years. However, while the ratings are rising, the peculiar situation that the parent company of Fuji TV and Nippon Broadcasting Corporation is smaller than its subsidiary company (in 2003, Nippon Broadcasting Corporation held 34.1% of the shares of Fuji TV) has also made Fuji TV become the leader of securities investment funds such as Murakami Fund. The target of equity acquisition. Beginning in 2003, Fuji TV and securities investment funds launched a competition to purchase the equity of Japan Broadcasting Corporation, and eventually developed into the Livedoor turmoil in 2005.
Since 2002, Fuji Television has co-sponsored the Clarion Girl contest, held annually to select a representative for Clarion who will represent Clarion's car audio products in television and print advertising campaigns during the following year.
In 2005, Fuji Television began offering Fuji Television On Demand (shows streamable over the internet) to customers of the internet service provider Softbank BB/BBTV. In 2008, Fuji Television on Demand got its own website. By 2022, the service had over a million subscribers.
On April 1, 2006, Fuji Television split up the radio broadcasting and station license of Nippon Broadcasting System into a newly established company with the same name. The remaining of the old Nippon Broadcasting System was dissolved into Fuji Television. This resulted in the assets of Nippon Broadcasting System being transferred over to Fuji Television.
On October 1, 2008, Fuji Television restructured and became a certified broadcasting holding company "Fuji Media Holdings, Inc." (株式会社フジ・メディア・ホールディングス, Kabushiki gaisha Fuji Media Hōrudingusu) and the second incarnation of "Fuji Television Network Inc." took over the broadcasting business; this was the first time a Japanese commercial broadcaster restructured into a holding company with a wholly owned subsidiary taking over the station operations.
On July 24, 2011, Fuji Television ended its analog signal.
Fuji Television, which broadcasts Formula One in Japan since 1987, is the only media sponsor of a Formula One Grand Prix in the world. Fuji Television has also licensed numerous Formula One video games until 1996, due to change in arrangement of Formula One commercial rights after that season.
