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Gangnam Style

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Gangnam Style

2012 music video

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About Gangnam Style

The music video for "Gangnam Style" by South Korean singer Psy was one of the most viewed and talked about videos of the 2010s, setting records and gaining international attention for the artist. It premiered on July 15, 2012, on the video-sharing website YouTube and was later made available to download digitally on October 19. It was directed by Cho Soo-hyun and was filmed in Seoul in July 2012 over the course of 48 hours. In the video, Psy "pokes fun at the style of Seoul's Gangnam District, a flashy district known for its affluence, high rents, high expectations and a focus on the high-status lifestyle". On December 21, 2012, the music video set a record for the first video to surpass 1 billion views on the platform. It subsequently surpassed 2 billion, 3 billion, 4 billion, and 5 billion views in June 2014, November 2017 and March 2021, and December 2023, respectively.

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