Hayu (stylized as hayu and pronounced HAY-yoo) is an American-owned over-the-top subscription video on-demand streaming television service, introduced in 2016.
It is a British subscription service operated by a United Kingdom-based subsidiary of U.S. media company NBCUniversal, a division of Comcast, and primarily features content from NBCUniversal's American media properties.
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Overview
From NBCUniversal, Hayu markets itself as an all-reality subscription video-on-demand streaming service offering every episode and every season of a broad selection of reality TV franchises, available the same day as the USA. The majority of Hayu’s content premieres on NBCU and Versant’s US channels: Bravo, E! and Oxygen.
Hayu is available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.
In July 2024, NBCUniversal expanded Hayu to ITV’s premium streaming service in the UK, ITVX. In September 2024, NBCUniversal expanded Hayu to M6 Group's premium streaming service in France, M6+.
On 26 October 2024, Hayu announced The Real Housewives of London as its first-ever commission of an original series. The series premiered exclusively on the service in August 2025. In July 2026, Hayu announced a Canadian installment of Summer House, the series' first international adaptation, set to premiere in 2027.
Original programming
The Real Housewives of London (2025–present)
Summer House Canada (2027–)
Acquired programming
Bad Girls Club
Below Deck
Below Deck Adventure
Below Deck Down Under
Below Deck Mediterranean
Below Deck Sailing Yacht
Botched
Euros of Hollywood
Game of Crowns
In the City
Jerseylicious
Keeping up with the Kardashians
Ladies of London
Married to Medicine
The McBee Dynasty: Real American Cowboys
Million Dollar Listing
Model Squad
Next Gen NYC
Real Girlfriends in Paris
The Real Housewives
The Real Housewives Ultimate Girls Trip
Rich Kids of Beverly Hills
Snapped
Snapped: Killer Couples
Southern Charm
Southern Hospitality