Howard Carter

Howard Carter is a British inventor and businessman. He foundered Incognito in 2007. He is an expert in the field of insects and specifically as a mosquito bite prevention expert. After contracting two life-threatening diseases from mosquito bites, despite using a high-percentage DEET-based repellent, he was motivated to invent a totally natural, equally effective mosquito repellent, incognito anti-mosquito. This was, in part, because statistics were suggesting more mosquitoes were becoming resistant to synthetic repellents that contained controversial pesticides such as DDT and DEET. Carter appeared on the UK show, Dragons’Den in 2009, to raise capital and publicity for his startup. In more recent years, Carter has frequently appeared in the media, speaking about mosquitoes and the spread of disease on BBC News. He acted as an advisor to the British and Brazilian governments in the run-up to the 2016 Rio Olympics. Meeting the Queen and other members of the royal family at Buckingham Palace in 2015 he accepted the Queen's Award for Sustainable Development on behalf of his company incognito®. His company won the highest UK business award for a second time, in the coveted Sustainable Development category, in 2020. Early career Howard Carter studied in biochemistry, before he began his career in publishing with help from Saatchi & Saatchi. He ran 2 successful fashion magazines, Midnight and ModeAvantgarde, then London Property News as Advertisement Manager, sold to News International (For £10m?) eventually becoming a director of Hill Publishing launching & running a number of titles before selling them to Columbus Plc: acquired by Highgate which in turn was bought by Archant. From the late 80’s throughout the 90’s Carter was the goto for publishing in the London real estate market. He also wrote for many publications such as [GQ magazine]. Whilst traveling through India, on assignment, Carter contracted malaria in a remote part of the country. Despite taking all the necessary precautions, including anti malarial tablets, and using a 100% DEET insect repellent spray, he was still bitten. In order to recover from the disease, he travelled over 1,000 miles to Mumbai, where he was treated. Shortly after the incident, recuperating in Thailand from the malaria, again he was bitten by Aedes mosquitoes. Again he took the necessary precautions, this time wearing 50% DEET insect repellent, but more mosquito bites resulted in him contracting Dengue fever.