Philanthropy
In September 2012, Ferguson and his lawyer husband, Justin Mikita, started the non-profit charity Tie The Knot, an effort to raise funds in support of same-sex marriage, using bow ties sold to retail. They officially launched it as their engagement announcement in an online video where they explain only seven states at the time had same-sex marriage. In an interview Ferguson stated that he wanted to do something that was smaller and manageable in case it did not work out as a business model.
The foundation sells limited-edition bow ties to support organizations that advocate for same-sex marriage. Their collections are designed by the couple plus guest designers, and is sold by The Tie Bar, a Naperville, Illinois-based online men's neckwear company.
In January 2013, the couple were recruited by Lieutenant Governor of Illinois Sheila Simon to lobby legislators to pass SB10 which would allow same-sex marriage. The bill passed both legislative houses, and Governor Pat Quinn signed the bill into law, going into effect on June 1, 2014.
In October 2013, the American Civil Liberties Union named Ferguson the celebrity ambassador for the LGBT community. He participated heavily in the ACLU's "Out for Freedom" campaign They noted that Ferguson travelled to New Mexico, his home state, to take part in same sex marriage efforts. Before the state's full legalization of same-sex marriage on December 19, 2013, New Mexico did not explicitly permit or prohibit same-sex marriage; it was the only state lacking a statute or constitutional provision explicitly addressing same-sex marriage. The couple's non-profit made a grant of US$10,000 to the ACLU of New Mexico for same sex efforts.
In November 2013, a pop-up retail store for 'Tie The Knot' was located at the Los Angeles Beverly Center featuring the fourth collection from the couple, including professional athlete designs with Scott Fujita and Chris Kluwe, and Brittney Griner.