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Kevin Butler — latest news, discussion & facts — IJR

Kevin Butler

vice president

Kevin Butler

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About Kevin Butler

Kevin Butler was a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything (2009–11) and Long Live Play (2011) advertising campaigns for the PlayStation 3 in North America. He starred as the Vice President of various fictitious departments within the PlayStation division of Sony, responding to "Dear PlayStation" queries. Due to the positive reception to the commercials, Sony extended them throughout the remainder of 2010 as well as into 2011. The character was created by Deutsch LA, the advertising agency responsible for the campaign. Deutsch/LA also managed Kevin Butler's Twitter account and wrote his E3 2010 speech. Creative Circus graduates Will Lindberg and Mark Adler were responsible for creating the "Hall of Play" Facebook application to induct PlayStation gamers into the Hall of Play by Kevin Butler.

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vice president

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United States

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