Tenure
Noem was sworn in as South Dakota governor on January 5, 2019. She is the first woman to hold that office.
Noem is anti-abortion. She has been lauded by the anti-abortion group Susan B. Anthony List and said she intends to maintain her 100% anti-abortion voting record.
In 2019, Noem signed bills restricting abortion, saying they would "crack down on abortion providers in South Dakota" and that a "strong and growing body of medical research provides evidence that unborn babies can feel, think, and recognize sounds in the womb. These are people, they must be given the same basic dignities as anyone else."
Following the overturning of Roe v. Wade, South Dakota became one of the first states to enact trigger laws banning abortions. Noem defended South Dakota's abortion ban, which only allows exceptions in cases in which the mother's life is in danger. When asked about the case of the 10-year-old child abuse victim who traveled from Ohio to Indiana to receive an abortion, Noem said she would not support changing the law to allow exceptions for rape victims, explaining that she did not "believe a tragic situation should be perpetuated by another tragedy".
Noem proclaimed 2024 the "Freedom for Life Year", promoting anti-abortion laws. In April 2024, she announced that she had reversed her support for a federal ban on abortion, saying she believed abortion law should be determined at the state level, and continued to support South Dakota's law banning abortion except to save the life of the pregnant patient, without exceptions for rape or incest.
Noem is a vocal opponent of subsidized child care. Her administration rejected $7.5 million in federal funding for free summer meal programs for low-income residents and defeated multiple attempts to provide school lunches for eligible students. In 2023, Noem said, "I just don't think it's the government's job to pay or to raise people's children for them".
While running for governor in 2018, Noem made government transparency part of her platform. In her first State of the State address she pledged to "work toward building the most transparent administration South Dakota has ever seen".
Throughout her tenure, news outlets and government transparency advocates sued Noem for failing to provide the transparency she had advocated for. Complaints included denial of immediate access to a state-funded report about the alleged presence of critical race theory and "divisive concepts" in South Dakota schools; denial of access to pardon records; not releasing the cost of the governor's security team; whipping votes against a bill to make public records of the cost of the governor's security; and attempts to seal records on an ethics investigation involving her daughter.
In response to protests against the Keystone Pipeline, Noem's office collaborated with the energy company TransCanada Corporation to develop anti-protest legislation, which Noem signed into law in 2019. The law created a fund to cover the costs of policing pipeline protests. Another law was passed to raise revenue for the fund by creating civil penalties for advising, directing, or encouraging participation in rioting. The Pine Ridge Indian Reservation banned Noem from their grounds as a result. The Indigenous Environmental Network, Sierra Club, and other groups challenged the laws in suits, arguing that they violated First Amendment rights by incentivizing the state to sue protesters. In 2020, after a federal court struck down sections of the legislation as unconstitutional, Noem brought legislation to repeal sections of the previous bill and clarify the definition of "incitement to riot".
Noem has called China "an enemy" of the U.S. In 2022, she issued an order banning TikTok from state-owned devices, saying the "Chinese Communist Party uses information it gathers on TikTok to manipulate the American people". In 2023, she signed an order prohibiting the downloading or use of any application or visiting of any site owned by the Chinese company Tencent, including WeChat, on state-owned devices. In 2024, she signed a bill prohibiting the governments of six countries—China, Cuba, Iran, North Korea, Russia, and Venezuela—and entities from those countries from buying agricultural land in South Dakota.
In 2020, after Noem's 26-year-old daughter, Kassidy Peters, was denied a real estate appraisal license, Noem summoned to her office Sherry Bren, a state employee who had directed South Dakota's Appraiser Certification Program for 30 years. Attendees included Peters, Noem's chief of staff Tony Venhuizen, Department of Labor Attorney Amber Mulder and Labor Secretary Marcia Hultman.
By telephone, the group was joined by the governor's general counsel, Tom Hart, and a lawyer from the state's Department of Labor and Regulation, Graham Oey. A week later, Hultman demanded Bren's resignation. Bren repeatedly tried to resolve the issues short of resigning, but unsuccessfully, eventually filing an age discrimination complaint. She received a $200,000 settlement as part of a nondisclosure agreement to withdraw her complaint and leave her position. Noem's spokesperson characterized the allegations as an example of how Noem cut through "bureaucratic red tape".
After the Associated Press published a story about the incident, the State Senate's Government Operations and Audit Committee was delegated to investigate. In October 2021, the Committee invited Hultman and Bren to come before it to discuss the appraisal program in light of the controversy. On December 14, 2021, Bren testified before the Government Operations and Audit Committee. She said that Peters received an Agreed Disposition around March/April 2020. Around July 20, 2020, Peters received a letter and/or Findings of Fact and Conclusions of Law when she failed to meet the requirements of the Agreed Disposition. Bren said that on July 26, Department of Labor attorney Amber Mulder told her to be prepared to discuss "what is the definition of a serious deficiency; what criteria do you use for denials; how many are denied each year; how many are approved; are we saying that Kassidy can take certain classes and resubmit".
Bren said she felt "very nervous" and "intimidated" when meeting with Noem and attorneys and Labor Secretary Hultman. Bren mentioned during the meeting at the mansion some appraisal classes that she thought would be helpful to Peters. Bren said that Noem was upset that she was just now hearing about the classes. Bren testified that the decision to depart from recognized upgrade procedures and offer a third opportunity would be Hultman's. Bren said this was beyond the recognized procedures and "not normal."
On November 1, 2021, the Government Accountability Board set an agenda to discuss this issue and another issue based on complaints brought by Ravnsborg. On December 15, 2021, the Government Accountability Board referred one of the two complaints to Noem for a response and sent the other back to the complainant for further information. On February 3, 2022, the Government Accountability Board referred the second complaint to Noem for a response and gave her until April 15, 2022, to answer both pending complaints.
On February 24, 2022, Republican State Representative John Mills introduced House Resolution 7004, "Addressing the Governor's unacceptable actions in matters related to the appraiser certification program", against Noem. On March 1, the resolution was debated and failed by a margin of 29 to 38 with three excused, including Noem's primary opponent Steven Haugaard and U.S. House candidate Taffy Howard.
In 2024, it was reported that all nine tribes of South Dakota banned Noem from entering any tribal lands, prohibiting her from entering almost 20% of South Dakota. Other media reported that one of the nine tribes, the Yankton Sioux, had not officially banned Noem. The Oglala Sioux banned Noem in February, followed by the Cheyenne River Sioux, the Standing Rock Sioux, and the Rosebud Sioux in April, and the Sisseton Wahpeton Oyate, the Crow Creek Sioux, and the Flandreau Santee Sioux in May.
The tribes took action after demanding that Noem apologize for her comments about them. In January 2024, Noem said that an "invasion is coming over the southern border" of the United States, and the "enemy is the Mexican drug cartels", which are "perpetrating violence in each of our states, even here in South Dakota ... The cartels are using our reservations to facilitate the spread of drugs throughout the Midwest." In March 2024, Noem said there were "some tribal leaders that I believe are personally benefiting from the cartels being there", but gave no evidence, and that there were people "who actually live in those situations, who call me and text me every day and say, 'Please, dear governor, please come help us in Pine Ridge. We are scared.'" She added: "they live with 80% to 90% unemployment. Their kids don't have any hope. They don't have parents who show up and help them."
Around January 2025, Noem apologized to the tribes for the misunderstanding between them, and the Flandreau Santee Sioux tribe dissolved its order banning Noem from its land. The tribal leaders said Noem had committed to protecting the people of South Dakota, including the citizens of the nine Tribal Nations, and expressed support for her nomination as Secretary of Homeland Security. In January 2026, amid reports of ICE agents targeting Indigenous people in Minnesota, tribal leaders from the Dakotas expressed their displeasure and concern with Noem and ICE policies that caused fear among tribal citizens.
During the COVID-19 pandemic in South Dakota, Noem initially supported some containment measures before adopting a largely hands‑off approach. In November 2020, she used pandemic relief funds to promote tourism during a surge in cases. She was one of few governors who did not maintain statewide stay-at-home orders or mask mandates; her response broadly mirrored Donald Trump's approach, and she was given a speaking slot at the 2020 Republican National Convention, which raised her national profile.
Early in the pandemic, Noem asked the legislature to give the state health secretary and county officials authority to close businesses; the House rejected the bill. On March 13, 2020, she ordered K‑12 schools to close, and on April 6 she extended that order for the rest of the school year; she also directed businesses and local governments to follow CDC social‑distancing guidance.
Noem emphasized South Dakota's role in evaluating hydroxychloroquine, which was later found to be ineffective against COVID-19 and to cause fatal cardiac arrhythmia.
In early 2020, one of the largest COVID outbreaks in the US occurred in South Dakota. The Smithfield Foods plant in Sioux Falls reported four deaths and nearly 1,300 infections among workers and family members. Secretary of Health and Human Services Alex Azar told legislators that infections were likely due to workers' "home and social" habits; on April 13, Noem said, "We believe that 99 percent of what's going on today wasn't happening inside" the plant. The Food Safety and Inspection Service initially did not give inspectors PPE and discouraged masks. It later permitted and then supplied them. Noem said the plant was operating as an essential facility; 48 workers were hospitalized.
Noem did not mandate social distancing or mask‑wearing at the July 3, 2020, event at Mount Rushmore with Trump present. She publicly doubted mask effectiveness, citing the Association of American Physicians and Surgeons in a Rapid City Journal opinion piece.
COVID cases rose sharply after the 2020 Sturgis Motorcycle Rally, in which Noem participated; hospitalizations reached a then‑record 355 on October 22 (75 in ICUs). Health systems postponed elective procedures and urged masking; Sioux Falls Mayor Paul TenHaken told residents, "Wear a dang mask."
Sixteen weeks after Trump's 2020 executive order providing a $300 weekly unemployment supplement, Noem declined the money, citing low unemployment; South Dakota was the only state to do so. The jobless rate in June was 7.2%, up from 3.1% in March and down from 11% in April.
From 2020 to 2021, the following events took place:
Noem supported the annual Sturgis Motorcycle Rally in August 2020; nearly 500,000 bikers attended.
In September 2020, amid a surge of new cases, Noem announced $5 million of relief funding for a state tourism campaign, including $819,000 for a 30‑second Fox News commercial narrated during the RNC.
Also in September 2020, over 550 students were infected at South Dakota universities; 200 more cases were reported in K–12 schools.
In October 2020, as South Dakota recorded one of the highest per‑capita case rates and hospitals prioritized severe cases, Noem attributed higher case numbers to increased testing, despite rising positivity and hospitalizations.
In February 2021, Noem signed a bill limiting civil liability for certain COVID-19 exposures, exempting businesses (including PPE sellers) unless exposure resulted from gross negligence, recklessness, or willful misconduct.
Also in February 2021, she opposed a bill prohibiting schools and universities from requiring student vaccinations; in May she signed an order barring government facilities from requiring proof of vaccination for services, calling such requirements "un‑American".
In August 2021, Noem opposed legislation proposed by Republican legislators Jon Hansen and Scott Odenbach to prohibit businesses from requiring vaccinations as a condition of employment.
In July 2021, she criticized other Republican governors for enacting mandatory measures and "rewriting history", arguing that South Dakota had addressed the pandemic by testing and isolating cases; at the time, the state had a high per‑capita death and case rate.
In July 2021, Noem placed Secretary of the Department of Corrections Mike Liedholt on administrative leave, and fired South Dakota State Penitentiary Warden Darin Young and Deputy Warden Jennifer Dreiske, after receiving an anonymous note with complaints regarding pay, medical coverage and instances of sexual harassment. Liedholt later announced his retirement. Later that month, after meeting with prison employees, despite lingering COVID-19 cases, Noem ended the prison's mask mandate.
In August 2021, Noem announced that the CGL Group, a California-based company, was hired for $166,410 to conduct a comprehensive review of the Department of Corrections' operations. At the same time, the director of the prison work program was fired, and two other DOC employees relieved of their duties.
The prison work program director, Stephany Bawek, subsequently filed a complaint with the U.S. Equal Employment Opportunity Commission (EEOC), alleging that she was retaliated against for reporting sexual harassment by Young. On March 14, 2022, Bawek filed a lawsuit in federal district court alleging that she was fired for reporting incidents of sexual harassment in the workplace.
In June 2021, Noem announced that she was sending members of the South Dakota National Guard to Texas's border with Mexico. Tennessee billionaire Willis Johnson said he would donate the money necessary for the deployment. On September 22, 2021, the Center for Public Integrity sued the South Dakota National Guard and the U.S. Department of Defense in the federal district court in the District of Columbia to obtain documents about the deployment and the donation. The 2022 National Defense Authorization Act banned National Guard members from crossing state borders to perform duties paid for by private donors.
In 2021, Noem sued U.S. Secretary of the Interior Deb Haaland, seeking to have fireworks at Mount Rushmore for Independence Day. Fireworks displays had been halted at the site in 2009 by the National Park Service due to fire risks and other reasons. Noem hired the private Washington D.C. law firm Consovoy McCarthy to bring the case, with South Dakota state taxpayer money paying for the suit. The U.S. District Court dismissed the suit, with Judge Roberto Lange finding that four of the five reasons given by the NPS and Secretary Haaland were valid. On July 13, Noem filed an appeal with the 8th Circuit Court of Appeals.
On March 14, 2022, the National Park Service again denied Noem's application for a permit to have fireworks at Mount Rushmore for the 4th of July, citing opposition from Native American groups and the possibility of wildfires.
In May 2019, Noem proposed to build a fence around the governor's mansion, estimated to cost approximately $400,000, but retracted the proposal. In 2020, the 2019 project was revived; a senior Noem advisor told the media that the decision was based on the recommendations of Noem's security team. In late November 2021, it was reported that Noem spent $68,000 of taxpayer dollars on imported rugs from India, chandeliers and a sauna for the mansion.
In 2019, Noem signed a bill into law abolishing South Dakota's permit requirement to carry a concealed handgun. In 2022, she sought to build a gun range in Meade County with government funds, but the legislature rejected it.
At a 2023 NRA forum in Indiana, Noem said that her two-year-old granddaughter had a shotgun, a rifle, and a "little pony named Sparkles".
Noem opposes same-sex marriage. In 2015, she said she disagreed with Obergefell v. Hodges, the Supreme Court's ruling that same-sex marriage bans are unconstitutional.
On March 8, 2021, Noem announced on Twitter that she would sign into law H.B. 1217, the Women's Fairness in Sports Bill, which bans transgender athletes from playing on or against women's school and college sports teams. Some critics of the bill said they were worried it might turn away business and cost the state money. On March 19, Noem issued a style and form veto to H.B. 1217 that substantially altered the bill, not just correcting grammar and spelling mistakes. She defended her position on Tucker Carlson Tonight.
On March 29, the South Dakota House rejected Noem's veto, 67–2. The bill was returned to Noem for reconsideration, and she vetoed it again. The House failed to override her veto, by a vote of 45–24. 47 votes were needed to override. Many conservative commentators criticized Noem for vetoing the bill.
In December 2021, Noem and her office signaled their support for a bill called "An Act to Protect Fairness in Women's Sports." The bill would require young athletes to join teams that align with their sex assigned at birth.
In 2021, Noem signed a religious refusal bill into law. The legislation amended the state RFRA to allow business owners to cite religious beliefs as a basis to deny products or services to people based on sexual orientation or gender identity. The legislation, S.B. 124, was criticized by civil rights groups who said it would enable discrimination against LGBTQ+ people, women, and members of minority faiths. This bill was the first major state RFRA law signed into law in six years, and resembles the 2015 bill signed into law by Indiana Governor Mike Pence.
On November 18, 2019, Noem released a meth awareness campaign named "Meth. We're on It". The campaign was widely mocked and Noem was criticized for spending $449,000 of public funds while hiring an out-of-state advertising agency from Minnesota to lead the project. She defended the campaign as successful in raising awareness.
In 2020, Noem opposed two ballot measures to legalize cannabis for medical use and recreational use in South Dakota, saying, "The fact is, I've never met someone who got smarter from smoking pot. It's not good for our kids. And it's not going to improve our communities." After both measures passed, she and two police officers filed a lawsuit seeking a court decision against the measure legalizing recreational use, Amendment A.
On February 8, 2021, circuit court judge Christina Klinger struck down the amendment as unconstitutional. After the ruling, she also sought to delay the implementation of the medical marijuana initiative for a year. Ultimately, her efforts failed and medical marijuana became legal on July 1, 2021.
Noem has opposed the cultivation of industrial hemp, vetoing a bill that passed the South Dakota House and Senate in 2019 to legalize hemp cultivation. She said, "There is no question in my mind that normalizing hemp, like legalizing medical marijuana, is part of a larger strategy to undermine enforcement of the drug laws and make legalized marijuana inevitable."
Noem ordered release of 19 convicted criminals without the customary review by the state Board of Pardons and Paroles. As of May 2026, 12 of them had been charged with new crimes.
In 2022, Noem sought to locate a government-paid RV park in Custer State Park. The proposal was met with significant opposition to include government competing with private business and disturbing the pristine nature of the park. The House Agricultural and Natural Resources deferred the bill to the 41st day, effectively killing it, by a vote of 9–3.
In 2022, Noem sought to have prayer put back in school after mentioning it in a speech in Iowa. On January 21, 2022, the "prayer bill", HB 1015, was defeated in the House Education Committee by a vote of 9–6. An aide to Noem admitted to the committee that no schools were consulted about the proposal.
On November 19, 2021, Noem named her fifth chief of staff, Mark Miller, to replace outgoing chief of staff Aaron Scheibe. Scheibe served as chief of staff from May 1 to November 19, 2021. Tony Venhuizen preceded Scheibe from March 2, 2020, to April 23, 2021. Josh Shields preceded Venhuizen from October 1, 2019, to January 1, 2020. Herb Jones was Noem's first chief of staff, and served from January 5 to October 1, 2019.
In February 2019, she said that the Trump administration's trade wars with China and the European Union had devastated South Dakota's economy, particularly the agricultural sector, "by far" the state's largest industry.
In 2023, while serving as South Dakota's governor, Noem funneled $80,000 in fees from a nonprofit, American Resolve Policy Fund, into her personal company. She failed to disclose this payment in her federal ethics filings upon joining DHS, which ethics experts say violates disclosure rules.