La casa de los famosos México (transl. The House of the Famous Mexico) is the Mexican version of the reality television franchise Celebrity Big Brother, itself a spin-off of Big Brother. Produced by Rosa María Noguerón for TelevisaUnivision, the series premiered on 4 June 2023 on Las Estrellas.
Following three successful seasons of the American version, La casa de los famosos, aired on Telemundo, TelevisaUnivision revived the Big Brother format in Mexico under this new title, seeking to replicate its success in the local market. It is the third Mexican adaptation of the franchise, after Big Brother México and Big Brother VIP, which were last produced by Televisa in 2015 and 2005, respectively.
In October 2025, the series was renewed for a fourth season, that premiered on 26 July 2026.
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History
Strong rumors suggested the return of the format for about a year, until it was finally confirmed in April 2023. A few days later, Hoy confirmed that their morning host Galilea Montijo would be a host, alongside Diego de Erice and Odalys Ramírez.
The reality show would also follow La casa de los famosos of airing the show Sunday through Friday. The only difference is that Sundays would broadcast on Televisa's main channel Las Estrellas, while the weekday episodes would air on Canal 5. Montijo would be hosting Wednesday's nomination and Sunday's elimination live shows, while De Erice and Ramírez would be co-hosting together on the other weeknights. Additionally, Pablo Chagra would be in charge of social media platforms, whereas Cecilia Galeano and Mauricio Garza present the pre-show and post-show on ViX, Televisa's streaming platform where the 24/7 is shown.
On 18 October 2023, TelevisaUnivision renewed the series for a second season. The second season premiered on 21 July 2024. On 23 October 2024, TelevisaUnivision renewed the series for a third season. The third season premiered on 27 July 2025. On 6 October 2025, TelevisionUnivision renewed the series for a fourth season. The fourth season premiered on 26 July 2026.
