Lamp

2002 IKEA television and cinema advertisement

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About Lamp

Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign, conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.

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Lamp

2002 IKEA television and cinema advertisement

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Ask Genius Site

Not who you're looking for? Others named Lamp: Japanese indie band · software bundle · single by Bump of Chicken · family name

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About Lamp

Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign, conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.

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here now

Country: United States

Everything about Lamp →

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Not who you're looking for? Others named Lamp: Japanese indie band · software bundle · single by Bump of Chicken · family name