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LaSalle

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LaSalle

automobile manufactured by General Motors from 1927 to 1940

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About LaSalle

LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques – LaSalle, Marquette, Viking and Pontiac – paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac – named after Antoine de la Mothe Cadillac – the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle.

Facts from Wikidata (CC0). Image by MTLskyline via Wikimedia Commons (Public domain).

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Country: United States
Headquarters: Detroit
Inception: 1927

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Not who you're looking for? Others named LaSalle: borough in Montreal, Quebec, Canada, former town · railway station in LaSalle, Canada · town in Ontario, Canada · former federal electoral district in Quebec, Canada (1979–19

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