Louder

"Louder" is a song by British producer DJ Fresh. It features vocals from Welsh singer and former Kosheen frontwoman Sian Evans. The song serves as the theme song for the Lucozade Sport Lite campaign. It was released on 3 July 2011 on Ministry of Sound. "Louder" is considered an important landmark for dubstep music as it was the first of the genre to reach number one on the UK Singles Chart. The song was featured on the soundtrack to Studio Liverpool's Wipeout 2048 and used as the promotional theme for Fox8's reality programme Cricket Superstar. Music video The music video for the song was uploaded to YouTube on 23 May 2011. It was shot by director Ben Newman as part of the Lucozade Sport Lite campaign. Critical reception Robert Copsey of Digital Spy gave the song a positive review stating: "Like sipping on a bottle of the electrolyte-infused liquid, its wobbly drum 'n' bass lines are guaranteed to satisfy many a club-goers craving for a three-minute fix of hang-banging, fist-pumping and head-spinning music. "It's gonna get louder," warns guest vocalist Sian Evans on the hi-NRG chorus before breaking into a glorious middle 8 that sounds like a lost '90s classic - prompting the response, 'Don't worry love, keep cranking that dial!'. Chart performance The song debuted at number one on the UK Singles Chart, UK Dance Chart, UK Indie Chart and the Scottish Charts with first week sales in excess of 140,000 copies. In its second week, the single shifted additional 80,000 digital copies. The song also peaked number four on the Irish Singles Chart. As of February 2012, "Louder" had sold 507,659 units in the UK.