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Love in the Afternoon — latest news, discussion & facts — IJR

Love in the Afternoon

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Love in the Afternoon

advertising campaign for American TV soap operas on ABC

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About Love in the Afternoon

"Love in the Afternoon" was an advertising campaign used by ABC to market its soap operas in the form of newspaper advertisements and television commercials. Focusing on the highly tormented love lives of its main characters, "Love in the Afternoon" was the chief ad campaign for ABC's afternoon lineup from 1975 until 1985. The flagship programme for the campaign was General Hospital.

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Not who you're looking for? Others named Love in the Afternoon: 1957 film by Billy Wilder · 1972 film by Éric Rohmer · television series