Murder Inc.

Murder Inc. was an American East Coast hip hop supergroup, formed by New York record executive Irv Gotti in 1995. The trio was composed of three of the most prominent rappers in the music industry at the time, Jay-Z, DMX, and Ja Rule. The trio first appeared on fellow New York–based rapper Mic Geronimo's song "Time to Build". The trio went on to appear on the cover of the June 1999 issue of American hip-hop magazine XXL. Albeit short-lived, "Murder Inc." was rebranded by Irv Gotti in a namesake record label that he co-founded in 1998, in which Ja Rule was signed as the flagship artist. History In 1987, DJ Irv Gotti met Jay-Z and the two ran around London together while Jaz-O was recording his debut album Word to the Jaz. Irv would later remark: "I knew Jay was different and special from then". In 1988, Irv met DMX through his relationship with Jay-Z and Jaz-O, as they went on tour with Main Source and The U.M.C.'s. Irv shared a room with a guy named Dr. Ceuss, who saw his love for Hip-Hop and told him he should work with DMX and this crew out in Yonkers called Ruff Ryders. Irv convinced Ruff Ryders co-founder Waah Dean to buy him a drum machine to produce tracks for DMX. Irv would later say, "First time I heard X rhyme, blew me away, his energy & rawness, knew he was different and special." In 1993, Irv met Ja Rule through Chris Black, who was "a straight hustler." At the time, Ja and Chris were members of the group Cash Money Click, with O-1 as the third member. Irv said, "As soon as I met Ja and heard him spit, he immediately stood out from the pack". Irv and Ja would become like brothers, as Ja would go everywhere with Irv, traveling to Yonkers to hang out with DMX and the Ruff Ryders, or meeting up with Jay-Z whenever Irv could. With little success, Irv continued to promote them all, putting out "Make A Move" with DMX at Sony Music, and "4 My Click" with Ja and the Cash Money Click at TVT Records/Blunt Records. In 1995, Jay-Z brought Damon Dash and Biggs to the studio and announced that they were his partners at Roc-A-Fella Records, asking Irv to help them. After Jay-Z recorded his debut album Reasonable Doubt, Irv brought "Ain't No Nigga" to Funkmaster Flex, and informed him of the Roc-A-Fella movement. Flex responded by playing the record on radio that night. Due to his involvement with Roc-A-Fella, Irv was then hired by Lyor Cohen to work at Def Jam Recordings.