Novara, was the private label brand of bicycles, apparel and bicycle accessories, that was exclusively available through the consumer cooperative REI. The brand was introduced in 1983 and was headquartered in Kent, Washington. Novara bikes are designed in house; outsourced for manufacturing, then finished by REI.
The Novara brand was also used for REI's line of cycling clothing and accessories.
Since 2008, REI has settled both in and out of court with an undisclosed number of individuals who suffered injuries while riding Novara bicycles.
In 2016, REI announced the Novara line would be discontinued.
Models
Types with model amount in parentheses.
Kids' Bikes (13)
Novara Pulse
Ponderosa 24"
Tractor 24"
Moxie 24"
Duster 6
Pixie 6
Duster Single Speed
Pixie SS
Stinger 16
Firefly 16"
Stinger 12"
Firefly 12"
Afterburner SS Single-Speed Trailer Bike
Road Bikes (7)
Verita
Strada
Carema Pro
Novara Divano
Novara Carema
Novara Express
Novara Express XX
Novara Trionfo
Novara Zeno (650C)
Touring Bikes (2)
Randonee
Safari
Recreation bikes (6)
Forza
Fiona
Corsa
Mia
Jaunt Bike
Jaunt XX
City Bikes (5)
E.T.A.
Novara Buzz
Novara Buzz One
Novara Fusion
Novara Gotham
Novara Transfer
Mountain Bikes (6)
Ponderosa 29
Tupelo 29
Tupelo 27.5
Matador 29
Bonanza
Bonita
Portal
Pika
Novara Method 1.0
Novara Method 2.0