Nadeem Baig (born 24 March 1971) is Pakistani film and television director and producer. Baig won the Lux Style Award For Best Director for Punjab Nahi Jaungi.
He made his film directorial debut in 2015 with the highest grosser of the year, Jawani Phir Nahi Ani. He is a frequent collaborator with actor Humayun Saeed and has directed five of the top ten highest-grossing Pakistani films of all time.
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Career
Television
After completing his college education, Nadeem Baig began his career as an editor at a private television channel in Karachi. He initially gained recognition for producing promos of classic Pakistani films and television serials, including the popular drama Dasht, for Network Television Marketing (NTM). His work at NTM drew the attention of producer Tajdar Alam, who encouraged Baig to shift from editing to production. Following the closure of NTM, Baig worked as the production head at Eveready Pictures and later transitioned into directing with various production houses. He directed Parda Na Uthao, a television play written by Umar Sharif, notable for its innovative use of a multi-camera setup. Baig later produced Family Front for PTV, and went on to work on Hum Sab Umeed Se Hain with Nida Yasir for Geo TV. He eventually joined Aaj TV as head of entertainment, where he produced the satirical talk show The Begum Nawazish Ali Show.
His well-known television serials as director include Ladies Park (2011), Omer Dadi Aur Gharwale (2012), Annie Ki Ayegi Baraat (2012) and Pyarey Afzal (2013). 2019's highest-rated drama, which is shown by ARY Digital (Meray Paas Tum Ho) is also on his credit as director. Baig has also co-produced Takkay Ki Ayegi Baraat and Azar Ki Ayegi Baraat.
Cinema
He made his Lollywood debut with the 2015 comedy film Jawani Phir Nahi Ani which became huge success at the box office and is currently the third-highest-grossing film ever. His next film was the romantic comedy film Punjab Nahi Jaungi which released on 1 September 2017, it became the second-highest-grossing Pakistani film, collecting over Rs.51 crore at the box office.
In recent years he has directed Jawani Phir Nahi Ani 2, which released on Eid-al-Adha 2018 and broke existing records in Pakistan. It was the highest-grossing Pakistani film at the time of its release and is the 3rd highest currently. His fourth film, London Nahi Jaungi, released in 2022 and is the 4th highest-grossing Pakistani film of all time.