NeXT scheme and rebranding to Orange (2006–present)
The NeXT scheme was the recovery plan for France Télécom which aimed at, among other things, reducing costs, especially wage costs, carrying on a converging policy for its products and services, and grouping together all the brands under a single brand, except for the activities dealing with fixed-line telephone which would stay under the designation 'France Télécom'. Consequently, this led to the disappearance of a number of brands.
From 1 June 2006, France Télécom tried to commercialise all its products under a single worldwide brand, becoming the sole brand of the France Telecom group for Internet, television and mobile services in the majority of countries in which Orange operated. Orange Business Services became the brand for all its business services offerings worldwide, replacing the Equant brand. In June 2007, Orange and Mid Europa Partners acquired Austrian mobile network company One, re-branding it as Orange Austria. In 2012, it was sold to Hutchison 3G and the Orange Austria brand was terminated.
In November 2008, Orange launched five Orange Cinema Series channels. To do so, Orange bought the exclusive rights from Warner Bros. for first runs of all new films, previously held by TPS Star (a subsidiary of the Canal+ Group), as well as all films in its catalogue and rights to the film catalogues of Gaumont, HBO and MGM. Orange also secured exclusive rights to broadcast Saturday evening Ligue 1 football matches from the French Football Federation. Free accused Orange of tied-selling as the Orange channels were only available to its subscribers. In June 2008, the firm abandoned a €27 billion bid for Swedish operator TeliaSonera after the two companies failed to agree terms.
In 2008, Orange was given permission from Apple to sell the iPhone in Austria, Belgium, the Dominican Republic, Egypt, Jordan, Poland, Portugal, Romania, Slovakia, Switzerland and Orange's African markets. On 8 September 2009, Orange and T-Mobile parent Deutsche Telekom announced they were in advanced talks to merge their UK operations to create the largest mobile operator with 37% of the market. Both T-Mobile and Orange brands were kept due to differences in their targeted markets. T-Mobile remained the budget-conscious offering and Orange the premium one, although there was some overlap as of February 2011.
On 5 April 2009, Orange won an Arbitration Court case against Orascom Telecom, forcing Orascom to transfer its stake in Mobinil to Orange at a price of E£441,658 per Mobinil share. On 28 October 2009, Orange changed the name of its Luxembourgish telecommunication company VOXMobile to Orange. On 5 November 2009, Orange Armenia launched telecommunication services in Armenia. On 11 December 2009, Egypt's regulator approved an offer from a unit of France Telecom (Orange) to buy Mobinil. In 2010, Orange's CEO, Didier Lombard, was replaced by Stéphane Richard. The company was also reorganised internally, most notably with the arrival of former Culture Minister Christine Albanel as head of communications for the group. In mid-April 2010, Orange UK announced that it would outsource the management of its broadband network to BT. This announcement was greeted positively by broadband commentators, who felt that the move was likely to improve Orange's broadband quality and customer services.
On 2 March 2012, Didier Lombard, who remained special advisor to Stéphane Richard, left the company. His departure was shadowed by controversy over his stock options: he was suspected of having stayed with the company longer to wait for the France Telecom share to recover and then exercise his stock option. The share was trading at around €16, whereas his stock options were at €23. On 3 February 2012, Hutchison Whampoa announced that it would buy Orange Austria for US$1.7 billion. The deal closed on 3 January 2013, and the Orange brand was phased out on 19 August 2013, when its operations were merged into 3. In March 2012, France Télécom bought 93.9% of Mobinil, an Egyptian mobile operator, from Naguib Sawiris's Orascom Telecom Media and Technology (OTMT) in an effort to double its revenue in MENA by 2015. On 28 May 2013 at the Annual Shareholders' Meeting, shareholders approved changing the name of the group to Orange S.A. This became effective on 1 July 2013. In September 2014, Orange agreed a deal to acquire Spanish firm Jazztel for a fee of around €3.4 billion.
As of October 2018, Orange has teamed up with Google in order to install a transatlantic undersea cable, Dunant, to share data between the United States and France at faster speeds. Planned to begin operation in 2020, the fibre-based cable has a design capacity of 250 terabits per second (Tbit/s) and will span approximately 6600 kilometres in length.
In July 2020, Orange launched a satellite-based home broadband service utilising the Eutelsat Konnect satellite.
