Peder Pedersen

Peder Pedersen (26 April 1971 in Randers, Denmark) is a Danish film director, best known for his humorous music videos, commercials and animated shorts. Since 1996 he has directed over 400 commercials for international brands such as Kellogg's, Carlsberg, Lego, McDonald's, Bayer and Panasonic, as well as appr. 35 music videos for such bands as The Raveonettes, VETO, Superheroes and Aqua. Barbie Girl and his other cheerful, cartoony music videos for Aqua helped fuel the wave of bubblegum dance pop music. In 2008 he worked on Lego / Indiana Jones mini-epic, Lego Indiana Jones and the Raiders of the Lost Brick (2008). It led to the follow-ups Lego Star Wars: The Quest for R2-D2 (2009) and Lego Star Wars: Bombad Bounty (2010).