Member of Parliament
Bradley was elected to the constituency of The Wrekin in Shropshire in the 1997 general election. Major boundary changes took effect ahead of that election, which created a new constituency containing and named after the town of Telford, before which Telford had been one of the largest elements of The Wrekin. The incumbent Labour MP for The Wrekin, Bruce Grocott, decided to stand for the new Telford seat in the 1997 general election. The new Telford constituency took 62.9% of the electorate of The Wrekin, leaving the remaining 37.1% to constitute a revised constituency of The Wrekin that incorporated areas previously within Shropshire North and Ludlow from two sides. This meant that although Labour won the largely Telford-based version of the constituency in the previous general election of 1992, the new constituency which was much more rural was likely to have been won by the Conservatives in 1992 if it had existed then.
In Parliament, he founded and chaired the Rural Group of Labour MPs which played a major part in shaping the Government's Rural White Paper and was subsequently appointed Parliamentary Private Secretary to Alun Michael. His involvement in the bill to ban hunting led to his constituency being targeted by the Countryside Party at the 2005 election. He was also a target of the strategy led by Lord Ashcroft to concentrate resources on key marginal seats which saw £50,000 donated to the Conservative campaign to unseat him.
Known for his campaigning commitment and skill, he secured a saving of £240 million in the annual NHS drugs budget following a successful campaign to regulate pharmaceutical company practices (2001). He also promoted the Members of Parliament (Employment Disqualification) Bill which sought to prevent MPs from neglecting their Parliamentary duties in pursuit of parallel careers (2002) and the Right to Reply & Press Standards Bill (2005) which, with the support of the NUJ, MediaWise and the Campaign for Press and Broadcasting Freedom attempted to provide stronger protection to members of the public affected by misrepresentation in the press and to introduce controls on journalists' excesses. In 2011, he submitted evidence to the Leveson Inquiry based on the substance of the Bill. With Alan Whitehead MP, he was also credited with negotiating the restoration of the student grant through the Higher Education Act (2004). He was a member of the Public Administration Select Committee, 1997–9, which played a major role in the development and passage of the Freedom of Information Act 2000. He subsequently lost his seat to Conservative politician Mark Pritchard.
Since leaving Parliament, he was a member of the Affordable Rural Housing Commission (2005–06) and subsequently of the Government's Rural Housing Advisory Group (2007–08).
