Prince Ali is president of the Jordan Football Association. He is also the founder and president of the West Asian Football Federation, and under his presidency the membership has increased to 13 countries.
Prince Ali announced his candidacy for FIFA President, representing Asia, on 7 October 2010. Ali's campaign focused on change, football ideals, and uniting and raising the profile of Asian countries, within FIFA and generally.
Prince Ali won the election for the position of FIFA vice president, representing Asia (25 votes to 20 for his opponent Dr Chung Mong-joon) at the AFC Congress in Doha, Qatar, on 6 January 2011. As FIFA vice president, Prince Ali served as a member of both the FIFA and AFC Executive Committees.
Prince Ali successfully championed the lifting of FIFA's ban on the hijab in women's football.
Ali was one of a number of FIFA officials to call for the publication of the Garcia Report into allegations of corruption surrounding Russia and Qatar's bids for the 2018 and 2022 FIFA World Cups.
in 2012, Prince Ali set up the Asian Football Development Programme (AFDP), a social enterprise focused on Asia and the Middle East which aimed to unite and transform communities through football, promoting respect and tolerance for others, fostering team spirit and developing talent.
Its achievements include reaching over 80,000 young people directly through its projects, training over 500 coaches, administrators and referees in refugee camps, schools and clubs; distributing 100,000 footballs to young people's programmes and organizations and completing 30 projects across 25 countries.
In October 2018, AFDP Global was launched at the Emirates Stadium in London. AFDP Global's mission is to extend this work to all regions of the world.