Anyone who leans on expert intuition or wants the human story behind behavioral economics will see how friendship exposed our mental shortcuts—and how those shortcuts undid the friendship itself.

Culture· Oct 17, 2026

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prospect theory

theory of behavioral economics and behavioral finance that was developed by Daniel Kahneman and Amos Tversky in 1979

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Pprospect theory· Culture · 1 source · Oct 17, 2026Story

Two psychologists proved smart judgment fails in predictable ways

Anyone who leans on expert intuition or wants the human story behind behavioral economics will see how friendship exposed our mental shortcuts—and how those shortcuts undid the friendship itself.

Culture· Oct 17, 2026

Facts from Wikidata (CC0).

prospect theory across IJR

Ask Genius by OpenServe about prospect theory Create in Studio Build a game Watch videos

About prospect theory

Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in Economics.

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prospect theory across IJR

Ask Genius by OpenServe about prospect theory Create in Studio Build a game Watch videos