
Organization
Puma's overall medium risk rating stems from a mix of policies, including strong risk in employment protection and corporate weaponization areas like advocacy bias, funding, and political actions, offset by lower risk in discriminatory philanthropy. The company has shown a pattern of incorporating identity-based initiatives and political engagement into its governance, which the rating framework views as a departure from a strict merit and business-focused approach.
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Puma Automóveis Ltda. is a Brazilian manufacturer of sports cars. It was established in 1963 as Sociedade de Automóveis Lumimari, then became Puma Veículos e Motores the following year, and Puma Indústria de Veículos SA in 1974.