
Organization
Rakuten earns a Medium Risk rating because while it scores well on cancellations, discriminatory philanthropy, and employment protections, it shows high risk in advocacy bias and political funding tied to divisive social causes. This mix suggests the company sometimes lets activist-driven governance and funding decisions overshadow its core business priorities, though not to an extreme degree overall.
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is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around the online retail marketplace Rakuten Ichiba, its businesses include financial services utilizing Fintech, digital content and communications services such as the messaging app Viber, e-book distributor Kobo, and Japan's fourth mobile carrier Rakuten Mobile. Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions, and its revenues totalling US $12.8 billion as of 2021. Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2021, and the Golden State Warriors of the NBA as of 2022. It is often referred to as the "Amazon of Japan".