Reborn Rich (Korean: 재벌집 막내아들) is a South Korean television series adapted from the original web novel of the same name, starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST). It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.
Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings. A second season has been confirmed in production.
Contents
Synopsis
The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian financial crisis.
Cast
Main
Song Joong-ki as Jin Do-jun / Yoon Hyun-woo
Kim Kang-hoon as young Jin Do-jun (in 1987)
Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family.
Reborn as Jin Do-jun, Soonyang family's youngest grandson.
Lee Sung-min as Jin Yang-chul
Head of the family and founder of Soonyang Group.
Shin Hyun-been as Seo Min-young
A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.
Supporting
Yoon Je-moon as Jin Young-ki
Eldest son of the Soonyang family.
Kim Jung-nan as Son Jung-dae
Jin Young-ki's wife. Daughter of a powerful money lender.
Kim Nam-hee as Jin Seong-jun
Moon Seong-hyun as young Jin Seong-joon
Jin Young-ki's son. Eldest grandchild of the Soonyang family. Vice Chairman and heir of Soonyang Group.
Park Ji-hyun as Mo Hyun-min
Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.
Jo Han-chul as Jin Dong-ki
Second son of the Soonyang family.
Seo Jae-hee as Yoo Ji-na
Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.
Jo Hye-joo as Jin Ye-jun
Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.
Kim Shin-rok as Jin Hwa-young
Third child and only daughter of the Soonyang family.
Kim Do-hyun as Choi Chang-je
Jin Hwa-young's husband. A prosecutor with a poor family background.
Extended
Kang Gil-woo as Baek Dong-min
Jin Dong-ki's loyal strategist.
Lee Byung-joon as Ju Young-il
Chairman of Daeyoung Group.
Lee Hwang-eui as Mo Young-bae
Mo Hyun-min's father. Owner of Hyunsung Ilbo.
Ham Tae-in as Soonyang Group employee
Jeon Jin-oh
Special appearance
Park Jin-young as Shin Gyeong-min
An assistant manager and Yoon Hyun-woo's junior.
Cha Sun-woo as Yoon Hyun-min
Yoon Hyun-woo's younger brother.
Seo Jeong-yeon as Han Kyung-hee
Yoon Hyun-woo's mother.
Lee Gyu-hee as Yoon Dong-su
Yoon Hyun-woo's father.
Original soundtrack
Remake
The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea, unveiled that they will remake the series in Thai. The series is to be released in 2024.