Art style
Liefeld has been criticized for his drawing skill. In a 1996 interview, writer/illustrator Barry Windsor-Smith criticized the depth of work by the popular artists of the 1990s like Liefeld and Jim Lee, and those whom they had influenced (whom he referred to as "the Liefelds and the Lees"), stating "I don't think it has even crossed their minds that comic books can be a medium for intimate self-expression." Speaking of Liefeld in particular, Windsor-Smith said:
Rob Liefeld has nothing to offer. It's as plain as bacon on your plate. He has nothing to offer. He cannot draw. He can't write. He is a young boy almost, I would expect, whose culture is bubble gum wrappers, Saturday morning cartoons, Marvel Comics; that's his culture ... I see nothing in his work that allows me to even guess that there's any depth involved in that person that might come to the fore given time.
Liefeld has also been criticized for designing characters with an improbable profusion of weapons, accessories, and pouches, a tendency that was subject to parody. For example, during Grant Morrison's run on DC Comics' Doom Patrol in the early 1990s, Morrison collaborated with Keith Giffen, Mike Mignola, and Walt Simonson to produce Doom Force Special #1 (July 1992), which "vicious[ly]" mocked Liefeld's work on X-Force.
Artist Alex Ross drew upon his dislike of the design of Liefeld's creation Cable when designing the character Magog for the 1996 miniseries Kingdom Come. Following writer Mark Waid's instructions that the character's appearance be based on aspects of superhero design trends of the time that they disliked, Ross said of Cable, "That's a character that Mark Waid invented that was really just put to me like come up with the most God awful, Rob Liefeld sort of design that you can. What I was stealing from was—really only two key designs of Rob's—the design of Cable. I hated it. I felt like it looked like they just threw up everything on the character—the scars, the thing going on with his eye, the arm, and what's with all the guns?"
Liefeld has also been criticized for drawing figures with exaggerated muscular anatomy, such as long legs and tiny feet, and "bizarre" anatomy on female characters that some critics felt served to objectify women, with critical articles such as "The 40 Worst Rob Liefeld Drawings", "A Gallery of Rob Liefeld's Anatomical Abominations" and "Worst Rob Liefeld Covers" among the top mentions of Liefeld on Google. One of the most criticized and parodied illustrations was a promotional illustration of Captain America for the 1996 "Heroes Reborn" storyline, which depicted Captain America with "cartoonish proportions", in particular his stomach, arms, and "gaping barrel chest", as Comic Book Resources (CBR) put it. Referred to by Comics Beat as "the most infamous piece of art in comics history", Timothy Donohoo of CBR observed that the artwork "showcases the extreme and many times highly unrealistic anatomy seen in the comics of the era", and came to be viewed as emblematic of Liefeld's artwork as a whole, one that subsequently became an internet meme. Liefeld poked fun at the matter in 2016, tweeting, "Of course I'm #teamcap. I didn't give him those big tits for nuthin..." He revisited the illustration in September 2023 with a New York Comic Con variant cover for Captain America (vol 10) #1, depicting the Sam Wilson incarnation of the character in the same pose. Posting the image on Twitter, Liefeld commented, "Had to get something off my chest." In October 2023, the original 1996 artwork was put up for auction with Heritage Auctions, the second time it had been made so available. On November 17, the piece was finally auctioned for US$132,000.
These stylistic elements were seen as the impetus for Liefeld's initial success, when such affectations were unusual in comics, and helped lend such characters to successfully merchandised products. Nonetheless, the approach later became a cliché and led to a widespread hostility towards the style. Liefeld agrees for the most part with this estimation of his early work, saying, "In the mid-90s we Mortal Kombat'ed everything. I'm as guilty as anyone ..." Liefeld's friend, Image Comics partner, and The Walking Dead creator, Robert Kirkman, defends Liefeld, saying, "Every figure that Rob draws has a certain energy to it, a certain excitement. Every character Rob drew had seven knives and six guns and shoulder pads and pouches and belts and straps and ammunition. It was an aesthetic that as a kid absolutely blew me away. I idolized the guy ... Everything he draws is interesting, whether it's accurate or not. A lot of people look at the way Rob draws the human body and they say, 'That's wrong in my eyes.' I would say that these people have no joy in their souls. It's not like Rob doesn't know what a human body looks like, I think Rob looks at a human body and goes: 'That's boring. I can do better.'"
In addition to his depiction of human anatomy, Liefeld's art has also been criticized in more general terms for use of splash pages in lieu of multi-panel pages depicting more story, and poor design and continuity in elements such as clothing, props, and proper proportions between characters and their environments, with industry columnist Peter David responding to Liefeld's 1996 work on the "Heroes Reborn" Captain America by proclaiming Liefeld the "Ed Wood of comics". Kesel relates:
Mike Carlin once said of Rob: "He has it. He just doesn't have it yet." And I couldn't agree more. Rob is one of the most energetic and charming people I've ever met—you can't help but like him—and at the time of [Liefeld's early work on Hawk and Dove] his work showed great potential. But success came far too quickly and easily to him, and he never felt the need to develop that potential. Which is really too bad, because if he did I'm certain he would have left a very different mark on the industry. Not that things worked out that badly for him ...
Liefeld has stated that such criticism has not bothered him, in part because, at the height of his popularity, he had things outside of his work to focus on, such as the death of his father from cancer in 1999. By the 2010s, he was known to reference this perception of his work in a lighthearted manner: Following the April 2012 release of DC Comics' solicitations for that July, which included Liefeld's covers for The Savage Hawkman #11, Deathstroke #11, and Grifter #11—all of which showed characters' feet—Liefeld, who had been criticized for avoiding drawing characters' feet, commented, "The Hipsters don't know what to do when I draw feet. It confuses them." In Deadpool 2, the character Domino's luck-based powers are disparaged by Deadpool: "Luck? What coked-out, glass pipe-sucking freakshow comic book artist came up with that little chestnut? Probably a guy who can't draw feet!", a reference acknowledged by Liefeld, who has pointed out that many fan favorite artists used mounds of debris or shadows to avoid drawing feet.