About Set Yourself Free
Set Yourself Free is a hoax public service announcement directed by Henry Inglis and Aaron McCann, released on 29 January 2014, via the Internet. It has gone viral, and by 5 February 2014, had over 12 million views on YouTube. Its goal is to discourage truancy in schools. The ad was produced by Henry and Aaron, a filmmaking and comedy duo from Perth, Australia, with a history of making viral videos intended to shock, and the ad states that they did so on behalf of the "Learn for Life Foundation of Western Australia".
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