The Celebrity Apprentice 6

Candidates

^1Omarosa was also a contestant on the first season of the original civilian version of The Apprentice.

Draft

Unlike prior seasons of Celebrity Apprentice which were laid out as men vs. women, Mr. Trump made Trace Adkins and Bret Michaels team captains due to their previous success on the show and allowed them to pick their teams.

Elimination Table

The contestant on the losing team.

The contestant won as project manager on his/her team.

The contestant lost as project manager on his/her team.

The contestant was on the losing team and brought to the final boardroom.

The contestant was fired.

The contestant lost as project manager and was fired.

The contestant did not participate in the task.

The contestant won the competition and was named the Celebrity Apprentice.

Episodes

Episode 1: The Wolf in Charge of the Hen House

Task 1

Air Date: March 3, 2013

Prologue: Trace Adkins and Bret Michaels are called out to pick their teams because they were the most successful on their previous appearance of the show. Trace Adkins forms what will become Plan B, and Bret Michaels forms what will become Power.

Task Scope: Teams must run their own meatball shop and sell them.

Power project manager: Brande Roderick

Plan B project manager: Trace Adkins

Judges: Donald Trump, Piers Morgan, Ivanka Trump

Winning team: Plan B

Reasons for win: Despite a slow start by having the shop closed to the public, the big-check donors donated tremendous amounts of money, with the team earning a grand total of $419,539.

Losing team: Power

Reasons for loss: Even though they earned the $20,000 bonus (from sponsor VeriFone) from their appearance on Live! with Kelly and Michael, their donations came up well short. Despite Brande Roderick believing that the team had raised around $350,000, when the actual totals were verified by the Trumps they added up to just $250,533.

Sent to boardroom: Brande Roderick, Bret Michaels, La Toya Jackson

Fired: Bret Michaels – for competing on the show instead of advising Donald Trump in the boardroom like the rest of the past winners. Trump also disliked the fact that he allowed Brande Roderick to be the project manager and fell way short of the amount he claimed he could bring in, although Brande could not clarify exactly how much money each teammate raised, due to Omarosa's poor book-keeping.

Episode 2: Just as Simple as Making Soup

Task 2

Air Date: March 10, 2013

Task Scope: Team members must create a 3D interactive photo experience for Universal's marketing campaign.

Power project manager: Omarosa

Plan B project manager: Dee Snider

Judges: Donald Trump, Donald Trump Jr, Eric Trump

Winning team: Power

Reasons for win: Even though the brand messaging was poorly given by having the "Orlando" part of "Universal Studios Orlando" put in a position where it was illegible, their creativity of making it all about the films and characters made it very precise and not about the celebrities. The overall construction quality of their experience was also judged to be far better than Plan B's effort.

Losing team: Plan B

Reasons for loss: Even though they loved the slogan, they didn't like the simplicity of the project and that they disliked that they had cardboard cutouts of the celebrities, who were stood nearby in exactly the same clothing they had on the cutouts, meaning that passers-by were more interested in the actual celebrities. On top of that, the Universal executives felt that the display was generally poorly executed and cheap-looking, and that the specific celebrities would have very little appeal to the theme park's main target audience of children.

Sent to boardroom: Dee Snider, Gary Busey, Stephen Baldwin

Fired: Dee Snider – for admitting he was wholly at fault for the failure of the task, and for passing over a better idea that Penn Jillette suggested. While he criticised Stephen Baldwin's questionable behavior in the task and accused Gary Busey of having a limited skillset, Dee said that neither of them really deserved to be fired.

Episode 3: I'm Being Punked by a Jackson

Task 3

Air Date: March 17, 2013

Task Scope: To make a Soap Opera themed stage play for Crystal Light Liquid. Teams will be judged on the following criteria of creativity, audience reaction, brand messaging, product integration, and overall presentation.

Power project manager: La Toya Jackson

Plan B project manager: Stephen Baldwin

Judges: Donald Trump, Arsenio Hall, Ivanka Trump

Task Tension: On Power, there was a major blow-up between Omarosa and La Toya Jackson early in the task, as Omarosa openly questioned La Toya's leadership and refused to take direction from her. Just before the halfway point of the task, Omarosa learned that one of the tabloid news networks was going to release the 911 tape of Michael Clarke Duncan's heart attack, and left the team to deal with the issue. She returned just before the play started, but this was much too late for her to take any real part.

Winning team: Plan B

Reasons for win: While the executives didn't like the fact that they only used one flavor of Crystal Light, their play was well received by the audience, and the product was central to the storyline. Trace Adkins also received particular praise for his various roles in the play. Plan B won two-thirds of the audience vote.

Losing team: Power

Reasons for loss: Their play had rushed, inconsistent pacing due to the audience interaction segments, and the product integration wasn't highlighted consistently. The executives also felt that while Claudia Jordan was okay as the villainess of their play, the role would have worked much better with Omarosa, who was originally in the role but had to drop out of much of the task due to a personal problem. Power got just a third of the audience vote.

Episode 4: Men in Black Are Gonna Come Get Him

Task 4

Air Date: March 24, 2013

Task Scope: The players are tasked to use a glass truck in order to promote a marketing campaign for Farouk Systems Products.

Power project manager: Claudia Jordan

Plan B project manager: Marilu Henner

Judges: Donald Trump, Arsenio Hall, Donald Trump Jr.

Winning team: Plan B

Reasons for win: Plan B secured appearances by Miss Universe and other beauty queens (snatching them out from under the nose of Power), and made strong use of all their team members. While Stephen hated the slogan ("Experience Silk") that Trace Adkins came up with, the team ultimately had much more of a buzz around their event, and more people lining up to have their hair styled.

Losing team: Power

Reasons for loss: Although Farouk liked team Power's Patriotic theme and having all Power members dress as Uncle Sam, Lil Jon felt Plan B used the product and the glass truck better, and didn't understand why Power had set up their salon outside of the truck.

Sent to boardroom: Claudia Jordan, Dennis Rodman, Lil Jon

Fired: Claudia Jordan – largely by default as the losing project manager, and also for not defending herself as well as Dennis Rodman. In addition, Trump didn't like that she brought back Lil Jon (who Farouk and even Claudia herself named as the strongest member of the team) instead of Omarosa (who Claudia named the joint-weakest on the task along with Dennis), though this time Trump specified that he did not consider Omarosa at all responsible for the loss, and would not have fired her.

Episode 5: Lightning Strikes Mr. Hang Brain

Task 5

Air Date: March 31, 2013

Task Scope: The celebrities are tasked with creating original, three-dimensional artwork and sell them to raise money for charity.

Corporate Reshuffle: Because Team Power is four members against six on Plan B, Mr. Trump puts Trace Adkins on Power to even out the teams.

Power project manager: Lil Jon

Plan B project manager: Lisa Rinna

Judges: Donald Trump, Piers Morgan, Eric Trump

Winning team: Plan B

Reasons for win: Lisa Rinna, Penn Jillette and Marilu Henner were able to pull in big donations, despite Stephen Baldwin bringing in just $5,000 and Gary Busey bringing in nothing whatsoever. They raised $225,000.

Losing team: Power

Reasons for loss: Despite the team generally getting decent-sized donations (even their lowest contributor, Dennis Rodman brought in $10,000), they lacked the big donors that Plan B had access to. As a result, they only raised $179,500.

Initial tension: Omarosa targeted Lil Jon, accusing him of being dishonest for waiting for a fundraising task to be project manager, which then caused Lil Jon to claim that Omarosa would never have won as project manager on the second task without his help. Dennis Rodman in turn aggressively bombarded Omarosa when he agreed with Morgan's comments about getting rid of Omarosa and saw fake tears in the previous boardroom appearances. Trump was also strongly encouraged by Rodman's perseverance and determination to succeed, which Trump described as his story of redemption.

Sent to boardroom: Lil Jon, Omarosa, Dennis Rodman

Episode 6: How Do You Spell Melania

Task 6

Air Date: April 7, 2013

Task Scope: The celebrities must design and create an advertorial to highlight the new "Melania" skin care line created by Donald's wife, Melania Trump.

Power project manager: Dennis Rodman

Plan B project manager: Penn Jillette

Judges: Donald Trump, Eric Trump, Ivanka Trump

Winning team: Plan B

Reasons for win: Despite having a somewhat unprofessional presentation, in which Penn Jillette mistakenly referred to Melania as a spokesperson rather than the brand's creator, and Gary Busey also made inappropriate remarks, Melania loved the slogan and the advert that showcased the elegance and beauty the brand aimed to convey.

Losing team: Power

Reasons for loss: Melania loved the display and credited Brande Roderick for her presentation skills, but Team Power was criticized for the color and format choices. However, the team also made a fatal mistake by misspelling Melania's name as "Milania" on one of the adverts. This was cited by Donald Trump as the main reason for their loss.

Trump's thoughts: Donald and Melania were embarrassed that nobody on Team Power noticed the spelling slip-up that was on the advert. Trump asked Trace how he would react if he hired a company to produce promotional material for a concert and they misspelled his name as "Trace Atkins," to which Trace admitted that this actually had happened to him on more than one occasion, and that he never hired the companies responsible again.

Sent to boardroom: Dennis Rodman & Trace Adkins

Fired: Dennis Rodman – for being in the final boardroom four times in a row, being a weak leader and making very few of the creative decisions, and for signing off on the adverts which included the misspelling. Donald was a bit disappointed in Trace's performance as he was in charge of the advertorial, but Dennis was fired instead for his lack of work ethic, as Trace was the harder worker of the two.

Episode 7: The First Leaf That Hits The Ground

Task 7

Air Date: April 14, 2013

Task Scope: The All-Stars must work to promote a popular Australian Gold products by writing, producing, and directing a silent Western video.

Corporate Reshuffle: Marilu Henner is put on Team Power to even out the teams. Trump refused to move Penn over to Team Power when Trace requested him, causing Trace to suspect that he and Penn were the frontrunners.

Power project manager: Trace Adkins

Plan B project manager: Gary Busey

Judges: Donald Trump, Donald Trump Jr., Ivanka Trump

Winning team: Power

Reasons for win: The executives thought that Trace's performance was charismatic and that the presentation did a strong job highlighting the diversity of the brand, showcasing all the Australian Gold products in the final shot, despite feeling that the product should have been highlighted earlier on in the video.

Losing team: Plan B

Reasons for loss: Despite enjoying Gary Busey's presentation and Lisa Rinna's performance, the executives felt that the ad didn't showcase the product enough, in particular failing to showcase the diversity of the offerings.

Sent to boardroom: Gary Busey, Stephen Baldwin, Penn Jillette

Fired: Stephen Baldwin – for directing the commercial and failing to include more of the product, and also Trump disliked the fact that Stephen called Gary Busey an "amazing" project manager only to backpedal once it became clear the firing decision was between the two of them.

Episode 8: Are You My Zulu Dancing Man?

Task 8

Air Date: April 21, 2013

Task Scope: The players are tasked to promote an interactive travel expo for South Africa Tourism.

Power project manager: Brande Roderick

Plan B project manager: Penn Jillette

Judges: Donald Trump, Bret Michaels, George Ross

Dramatic tension: At the task briefing, the teams were each offered one of two themes – "Adventure" or "Romance". Both wanted Adventure, with Lil Jon in particular pushing for Power to take that theme, and Power ended up winning it via a coin flip. The team intended to highlight safari, but to their shock the tourism executives forbade them from using it in their campaign because "everyone knows about it already," leaving them scrambling to find workable alternative ideas. Plan B also had trouble figuring out how to make their theme work, and were further hindered by Gary Busey's lack of focus on the task, leading to Penn Jillette realising that he and Lisa Rinna couldn't possibly organize the expo by themselves, and so Penn was forced to bring in some contacts to help set it up.

Winning team: Plan B

Reasons for win: The executives were incredibly impressed with the authenticity of the expo, commenting that it was like actually being in the country, and by Penn Jillette's ability to bring in world-famous South African musicians, five star South African food, and real Zulu dancers. While they felt that the expo was a little generic and didn't highlight any specific destinations or activities, 75% of the attendees felt Plan B's expo to be the better of the two.

Losing team: Power

Reasons for loss: Though the executives appreciated the team's energy and the brochures created by Marilu Henner, they felt that some of the aspects of the expo, like the chair ride of zip-lining and the performer in the shark suit, were as "juvenile in an amusement park" and not up to the high standards set by Plan B. The team ended up getting just 25% of the votes from the attendees.

Episode 9: Ahab's in Charge, and He's Gone Mad

Task 9

Air Date: April 28, 2013

Task Scope: The celebrities are tasked to write, produce, and direct a demonstrational 90 second video for LG's Smart Home and Home Entertainment Systems.

Power project manager: Lil Jon

Plan B project manager: Gary Busey

Judges: Donald Trump, Ivanka Trump, Joan Rivers

Dramatic tension: On Plan B, Penn and Lisa struggled to get Gary's attention while brainstorming ideas, and Gary ultimately decided on an idea whereby his character would suddenly think he was a robotic dog. Penn and Lisa couldn't understand this idea at all, and asked Gary to change it, but he was adamant on using it. This led to much friction between Gary and his teammates for the remainder of the task. Things generally ran much smoother on Power, though Lil Jon and Trace Adkins felt that Marilu Henner was distracting and excessively nitpicky during their edit.

Winning team: Power

Reasons for win: The executive thought that Lil Jon's commercial effectively presented the product and its many uses and particularly praised Marilu Henner for her presentation, understanding of the product, and performance in the commercial.

Losing team: Plan B

Reasons for loss: While the judges thought that Penn Jillette demonstrated strong understanding of the product and appreciated Gary Busey's enthusiasm, the advert itself didn't highlight many of the product features, and the judges disliked Gary's "mechanical dog" concept, feeling that it was confusing and very inappropriate.

Sent to boardroom: No final boardroom

Fired: Gary Busey – for not listening to his teammates, poor performance as a project leader, failing to highlight the features of the LG products, and taking responsibility for the confused concept that the executive disliked. Gary felt that Lisa showed him a lack of respect and that neither of his teammates supported him throughout the whole task, but Lisa and Penn defended each other and Trump felt the responsibility for the loss ultimately fell on Gary's shoulders.

Episode 10: The Mayor of Stress Town

Task 10

Air Date: May 5, 2013

Task Scope: The All-Stars are asked to design a Foxwoods Resort themed suite and host a party at the brand-new Barclays Center.

Power project manager: Marilu Henner

Plan B project manager: Lisa Rinna

Judges: Donald Trump, John Rich, Donald Trump Jr.

Tension: During planning, Marilu's controlling behavior got on Trace's nerves and he had a fit of frustration as she wouldn't consider his or Lil Jon's ideas. This led to some friction on Power which caused Trace to shut down for the majority of the task. Plan B had much better teamwork; but it all threatened to derail when a major snowstorm had Lisa and Penn coming up with another plan in case their entertainment guest (including Penn's partner Teller) couldn't make it

Winning team: Plan B

Reasons for win: The executives thought that the attention to detail in the suite was incredible, and appreciated the celebrities that Penn Jillette drew into the suite, including Teller, David Burke (who created praiseworthy joker-themed food), and Lisa Lampanelli. John Rich further thought the team was right to pick the "Joker" theme with Penn on the team.

Losing team: Power

Reasons for loss: The executives thought the "King" theme was executed somewhat theatrically, that the suite didn't capture the fun and excitement of Foxwoods Resort, and that the chess game was out of place. John Rich further thought the team missed out by not emphasizing Lil Jon, who is the "King of Crunk."

Sent to boardroom: No final boardroom

Fired: Marilu Henner – for being project manager and making a number of decisions the Foxwoods executives didn't like, including picking the theatrical decor and including the chess game in the suite. Marilu tried to accuse Trace of checking out and Lil Jon of not procuring a DJ, but despite questioning Trace's motivation, Trump didn't feel that either of the men was to blame and that the onus for the loss fell on Marilu, who had creative control throughout the task.

Episode 11: May the Spoon Be With You

Final Four

Air Date: May 12, 2013

Task Scope: The semi-finalists will be called into the boardroom to fight for their lives, with Trump firing two of them (one from each team) at the beginning of the episode.

Fired:

Lisa Rinna – for being unanimously deemed the weakest member of the final four by the other three contestants, and because Trump felt that she had heavily relied on Penn Jillette for both of her victories as project manager (despite Penn himself defending her on this point). However, Trump and all the other competitors gave her huge credit for her performance this season after her inferior appearance on Celebrity Apprentice 4.

Lil Jon – for having an inferior overall track record (3–7) and having raised less money than Trace Adkins, and for being the only member of the final four to have done worse in this season than in their original appearance on the show (with a 1–1 record as project manager, in comparison to the 2–0 record he had as project manager in Celebrity Apprentice 4).

Finalists: Penn Jillette & Trace Adkins

Task 11

Task Scope: The finalists are challenged to create a new flavor of Walgreens Delish brand premium ice cream, produce a promotional video, and raise money for a launch event featuring the new flavors.

Power project manager: Trace Adkins

Charity: American Red Cross

Team: Lil Jon, Gary Busey, Marilu Henner

Plan B project manager: Penn Jillette

Charity: Opportunity Village

Episode 12: One of Us Will Win, But Not by Much

Air Date: May 19, 2013

The Celebrity Apprentice: Trace Adkins

Reasons for win: Ivanka Trump praised Trace Adkins on his leadership abilities and for having been the top earner throughout the entire season.

Runner-up: Penn Jillette

Reasons for loss: Even though Penn sold more ice cream and arguably had the edge in certain creative aspects of the final task, Trace ultimately brought in more money overall, and Penn's campaign wasn't so much better that it could override this fact. Also, prior to announcing Trace as the winner, Penn was criticized for negative comments made in his book about the Celebrity Apprentice and Donald Trump.

Notes:

Penn raised $503,655 and Trace raised $564,000 (although he actually raised $664,000 but the money donated by Tim Tebow didn't count as it was late according to Joan Rivers). As promised, Walgreens gave the finalist whose ice cream sold more an extra $100,000 for his charity, which was Penn's ice cream.

This was the second part of the final task, with the first part airing on May 12, 2013.

Special appearances were made by Gilbert Gottfried, Blue Man Group, Taylor Hicks, Wayne Newton, George Wallace, Teller, The Oak Ridge Boys, Thompson Square, Tim Tebow, Billy Ray Cyrus, Wynonna Judd, Tony Stewart, and Vincent Pastore.

Trump gave La Toya, Dennis, and Gary $20,000 each for their work in the final task and because they had won no money. This left Claudia Jordan as the only celebrity from this season not to have earned any money from either of her two appearances on Celebrity Apprentice.

Before announcing the winner, Trump gave Lil Jon $100,000 for believing greatly in his cause against diabetes, which led to Lil Jon's mother's death after the filming of the season.

Legacy

Omarosa served as Director of African-American Outreach for Trump's presidential campaign in 2016, and once he was elected, she was part of his transition team, and later was hired as Director of Communications for the Office of Public Liaison within the White House. However, she resigned from the position in January 2018, after which she wrote a book called Unhinged: An Insider's Account of the Trump White House, documenting her experiences with Trump. Among claims in the book is that Trump repeatedly used the "n-word" during filming of this season of The Celebrity Apprentice alongside other racially-insensitive language. Trump reported to this charges that series producer Mark Burnett had reviewed the tapes from production and had not found any such use of that language. Jillette, one of the show's celebrity contestants, countered this claim, stating that he had been in the same room at the time as Trump had said "racially insensitive things that made [Jillette] uncomfortable".

In November 2018, Trump denied knowing Lil Jon, despite Lil Jon appearing on two separate seasons of The Celebrity Apprentice (seasons 11 and 13).