The Curve is a shopping mall located in Mutiara Damansara, Petaling Jaya, Selangor, Malaysia. Opened in 2005, it features an open-air, pedestrian-friendly design with a central piazza that serves as a social and event space. The mall is part of the larger Mutiara Damansara commercial development and is connected to adjacent properties such as IKEA & IPC Shopping Centre.
Contents
Location and access
The mall is accessible via five major routes:
North Klang Valley Expressway (NKVE)
Lebuhraya Damansara-Puchong (LDP)
Sprint Expressway (Penchala Link)
Damansara Perdana
Persiaran Surian
A covered passageway connects directly to the Mutiara Damansara MRT station on the Klang Valley Mass Rapid Transit's Kajang line, providing public transportation access.
Features
Key characteristics include:
Basement parking facilities
Mix of international and local retail tenants
Regular events in the Centre Court space
Adjacent to office towers and hotels
The mall has hosted numerous promotional campaigns and seasonal events, including Christmas celebrations featuring large-scale decorations.
History
Development and early years (2005-2010)
The Curve was developed by Boustead Properties Berhad as part of the Mutiara Damansara township project. Key milestones:
2005: Opened as Malaysia's first open-air pedestrian mall on 13 acres (5.3 ha), featuring:
450,000 sq ft retail space
Connection to Royale Chulan Hotel (now The Club Hotel)
Initial anchor tenants: Cold Storage, GSC
2006: Hosted Malaysia Mega Sale Carnival and introduced "Curvy Bunnies" promotional event
Expansion and revitalization (2011-2020)
**2012-2015**: Added new wings and renovated existing spaces to accommodate:
Expanded F&B offerings
Pop-up market concepts
Family entertainment zones
2016: Connected to Mutiara Damansara MRT station via covered walkway following KVMRT Kajang Line opening
2019: Underwent major tenant reshuffle after several anchor store closures, introducing more experiential retail concepts
Recent developments (2021-present)
2022: Announced "K-Culture Zone" featuring:
Korean beauty brands
K-pop merchandise stores
Themed F&B outlets
2024: 20th anniversary celebrations included:
"Slide the Curve" water slide event (Sept 2024)
Malaysia Book of Records achievement for largest Raya greeting card display (April 2024)
Key structural changes: