The Highway is a commercial-free country music radio station on SiriusXM channel 56. It was created when Sirius and XM merged their competing hit country stations, "New Country" on Sirius and "Highway 16" on XM. The Highway can also be streamed at SiriusXM.com and through its app for mobile devices. Until February 9, 2010, it was heard on DirecTV channel 814.
The Highway broadcasts from the Bridgestone Arena in Nashville, Tennessee, as well as SiriusXM studio's in New York City.
The Highway is among the most popular music channels on satellite radio. As of 2014, SiriusXM reports it has more than 27 million subscribers.
Most Fridays, listeners visiting Nashville are invited to Chief's on Broadway - a bar owned by Eric Church - to become a part of a live show called the "Music Row Happy Hour" with Buzz Brainard.
The channel spotlights new music through its "Highway Finds" feature. This changed the music business by giving airplay to unsigned and independent artists, creating fresh stars. The channel bypasses the traditional record company lock on the business.
Contents
Hosts
Buzz Brainard
Cody Alan
Macie Banks
Ania Hammar
Jessica Wade
Kim Ashley
Tommy Massad
Emma Gribbon ("Emmatainment")
Specialty shows
The Highway Hot 30 Weekend Countdown: Weekly countdown show determined by members of "The Highway Patrol," a free club of listeners who rate the music in a special online application. Saturdays at 9 am and 5 pm, and Sundays at midnight, 6 am, 1 pm and 9 pm Eastern, with repeats all weekend.
On the Horizon: On the Horizon is a one-hour show that features new songs by up-and-coming artists. Saturdays at 11 am and 7 pm, and Sundays 2 am, 8 am, 3 pm and 11 pm Eastern, with repeats all weekend.
Outsiders Radio: Every month, Eric Church picks a theme and shares his favorite music around it plus exclusive behind-the-scenes stories.
Takin' The Wheel: Celebrity guest DJ takeover the show.
Highway Hang Time: Artists hang in our studios and preview new music. Can also include live exclusive performances.
Superfan Concerts: Live performances by stars and up-and-coming artists.
The Music Row Happy Hour: Buzz Brainard hosts Friday 4 pm Eastern live on location from a bar in Nashville with listeners.
Core Artists
Luke Combs
Morgan Wallen
Lainey Wilson
Kane Brown
Ella Langley
Luke Bryan
Blake Shelton
Thomas Rhett
Kelsea Ballerini
Dan + Shay
Keith Urban
Jason Aldean
Miranda Lambert
Eric Church
Old Dominion
Hardy
Cody Johnson
Jordan Davis
Parker McCollum
Zach Top
Tyler Nance
Megan Maroney
Highway Finds
Highway Finds is a talent discovery program created by SiriusXM's The Highway that spotlights emerging country music artists with strong commercial potential. Selected artists receive increased airplay, on-air promotion, exclusive performances, and exposure across SiriusXM's platforms. Since its launch, Highway Finds has helped introduce future stars such as Florida Georgia Line, Dan + Shay, Sam Hunt, Maren Morris, Luke Combs, Old Dominion, Kelsea Ballerini, Parker McCollum, Carly Pearce, Ashley McBryde, and Gabby Barrett to a national audience before they achieved mainstream success.