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The Most Interesting Man in the World

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The Most Interesting Man in the World

advertising campaign for Dos Equis beer

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About The Most Interesting Man in the World

The Most Interesting Man in the World is an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular Internet meme. The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign.

Facts from Wikidata (CC0). Image by Toglenn via Wikimedia Commons (CC BY-SA 3.0).

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