Vivendi Games

Vivendi Games was an American video game publisher and holding company based in Los Angeles. It was founded in 1996 as CUC Software, the publishing subsidiary of CUC International, after the latter acquired video game companies Davidson & Associates and Sierra On-Line. Between 1997 and 2001, the company switched parents and names multiple times before ending up organized under Vivendi Universal (later renamed Vivendi). On July 10, 2008, Vivendi Games merged with Activision to create Activision Blizzard. History CUC/Cendant On February 21, 1996, CUC International announced its intention to acquire Davidson & Associates (including Blizzard Entertainment) and Sierra On-Line, two American video game companies, in a stock swap. The deal closed on July 24, 1996. CUC International previously only operated membership shopping clubs, wherefore analysts were surprised by the company's move into the software industry. Subsequently, following the acquisitions, CUC International established CUC Software around the Torrance, California-based operations of Davidson & Associates to oversee the new video game properties. Under that new umbrella, both Davidson & Associates and Sierra On-Line would act independently from CUC International. Bob Davidson, co-founder of Davidson & Associates, became chairman and chief executive of the new establishment. On November 5 that year, CUC International announced that they would additionally acquire Knowledge Adventure, another developer, in a stock deal valued between and . The acquisition was completed on February 3, 1997. On February 10, Davidson announced that he had stepped down from his positions at CUC Software, and that his wife, Jan, ceased as president of Davidson & Associates, while both Davidsons stayed on CUC International's board of directors. Christopher McLeod, an executive vice-president for CUC International, took over CUC Software in Bob Davidson's place. In April 1997, CUC International acquired Berkeley Systems for an undisclosed sum.