Wey (pronounced WAY; stylized in all caps; Chinese: 魏牌; pinyin: Wèipái) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016, the brand focused on premium crossovers and SUVs based on Haval models.
Contents
History
The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.
At the end of 2022, the manufacturer announced its arrival in Germany and France.
Leadership
Jens Steingraeber (2016–2018)
Wei Jianjun (2018–2021)
Zhao Yongpo (2021–2023)
Chen Siying (2023–2025)
Feng Fuzhi (2025–present)
Products
Current
Wey Gaoshan, MPV launched in 2023
Wey Lanshan, full-size crossover SUV launched in 2023
Wey Mocha, mid-size crossover SUV launched in 2021, in replacement for VV7
Wey V8X, full-size crossover SUV launched in 2026
Wey V9X, full-size crossover SUV launched in 2026
Discontinued
Wey P8, mid-size crossover SUV (2018–2020)
Wey Tank 300, compact off-road SUV launched in 2020, and branched off towards the Tank brand as its first model
Wey Latte, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2025)
Wey Macchiato, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2023)
Wey VV5, compact crossover SUV launched in late 2017 (2017–2021)
Wey VV6, compact crossover SUV sized between VV7 and VV5, launched in 2018 (2018–2021)
Wey VV7 and VV7 GT, mid-size crossover SUV launched in early 2017 (2017–2021)