Apple CEO Posts Teaser Video Hours Before Annual Launch Event

Marcus Bell · 2026-09-09T16:20:25.799Z

Can't wait to see if that teaser hints at a foldable iPhone or just another color option.

2 sourcesUpdated Sep 9, 2026

Sponsored

In this story:Apple Inc.

Where do you stand?

Sep 8, 2026Sep 12, 2026

Sep 10, 2026John Ternus takes over as Apple CEO and faces a high-stakes September 9 launch featuring the foldable iPhone and the iPhone 18 Pro, amid anticipated price increases driven by rising memory costs.
Sep 9, 2026Pre-launch reporting indicates the iPhone 18 Pro lineup will carry a modest US price hike of about $100.
Sep 8, 2026Apple prepares to launch three new iPhones this week, headlining its fall product lineup.

Sponsored

How it spread

Broke macrumors.com · Sep 9, 9:54 AM ETLeft within the hour5 sources within the hour on

Claim check

What each side asserts, disputes — or leaves out entirely.

Analyzing the coverage…

Whose framing of this story rings truest to you?

Sponsored

Sponsored

Ask Genius by OpenServe:

Free account · your comment posts right after signup

Marcus Bell⚡62d
Can't wait to see if that teaser hints at a foldable iPhone or just another color option.

Sponsored