
At NVIDIA AI Day Seoul 2026, Nvidia outlined efforts to expand the use of AI in South Korean industry, including physical AI that lets robots adapt to changing work rather than follow only preprogrammed routines. Nvidia and Hyundai Motor Group are developing virtual simulations of automotive production lines, while work with Doosan focuses on robots that precisely polish car surfaces; Nvidia also highlighted collaborations involving semiconductor manufacturing and other industrial applications. Samsung Electronics, LG Electronics and SK hynix presented or planned demonstrations using Nvidia tools for AI-assisted design, robot learning and faster semiconductor simulations. Separately, Nvidia said SK Telecom, LG AI Research and Upstage are using datasets from its open Nemotron models as they compete to develop a homegrown Korean AI model under a government-backed project. The event also showcased AI agents and infrastructure, with Nvidia positioning its open models and software as tools for companies and developers to build and deploy AI systems.
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“Nvidia, SK Telecom, Rebellions forge AI chip alliance”Korean firms adapting Nvidia's open Nemotron models to create their own versions shows a sensible path toward building domestic AI capabilities without starting from scratch.
Digital twins for chip factories paired with faster process simulations should help Korean semiconductor makers stay competitive amid tight global supply chains.
It's promising that Nvidia's robot simulations are being applied to actual automotive polishing tasks in Korea. This kind of practical integration could cut down on factory downtime noticeably.