Samsung expanded its foldable lineup to include three models: Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra, with shipments starting August 7 after pre-orders and prices at $1,200, $1,900, and $2,100 respectively. The standard Z Fold 8 adopts a shorter, wider passport-style form factor with a 7.6-inch inner display, designed for a more video-friendly 4:3 experience, while the Ultra retains a taller design. The lineup emphasizes media consumption and multitasking, with hands-on reviews noting three-app side-by-side multitasking and the Fold 8’s advantages for horizontal video and usability compared to the Ultra. Critics remain mixed on overall value, as the foldable market remains niche and crease visibility trade-offs persist, though Samsung has reduced crease visibility with newer coatings and brighter displays. Early impressions frame the Fold 8 as a compelling media device, with ongoing debates about mainstream adoption as Apple may respond with its own foldable. The trio positions Samsung’s foldables as a media-first line complementing the Ultra’s camera- and productivity-focused strengths and the Flip’s portable clamshell design.