Caitlin Clark

Early life

Caitlin Elizabeth Clark was born on January 22, 2002, in Des Moines, Iowa. Her father, Brent Clark, is a sales executive at Concentric International, and played basketball and baseball at Simpson College. Caitlin's mother, Anne Nizzi-Clark, who is of part Italian descent, is a former marketing executive; Anne's father was the football coach and a school administrator at Dowling Catholic High School in West Des Moines, where Caitlin grew up.

Clark has an older brother, Blake, who played college football for Iowa State, and a younger brother, Colin. Her cousin, Audrey Faber, played college basketball for Creighton. Two of Clark's uncles are former college athletes: Tom Faber played basketball for Drake and Utica, and Mike Nizzi played football for Nebraska–Omaha.

Clark herself played softball, volleyball, soccer, tennis, and golf as a young child, before focusing on basketball. She began playing basketball at age five, and competed in boys' recreational leagues, because her father could not find a girls' league for her age group.

In elementary school, Clark attended St. Francis of Assisi Catholic School in Des Moines. Her former teachers say they noticed Caitlin's competitive drive on the playground, and they all felt certain that she was going to do something big later in life. When she was in third grade, her teacher gave the class an assignment to create a personal dream board showing their hopes and dreams for the future. Clark's dream board depicted 12 such dreams, each in its own cloud, including "Go to college on a basketball scholarship", "Play in the WNBA", and "Be in a basketball movie".

In sixth grade, Clark joined All Iowa Attack, an Amateur Athletic Union (AAU) basketball program based in Ames, Iowa, and played for teams in the program until graduating from high school. She was coached by Dickson Jensen with Attack, and her AAU teammates included future Women's National Basketball Association (WNBA) player Ashley Joens. At age 13, she began playing several years ahead of her age group in girls' leagues.

Clark drew inspiration from Maya Moore of the Minnesota Lynx, the closest WNBA team to her hometown, and often attended their games with her father. She admired All Iowa Attack alumnus Harrison Barnes and became a fan of the North Carolina Tar Heels after Barnes joined the program.

High school career

Clark played four years of varsity basketball for Dowling Catholic High School in West Des Moines under head coach Kristin Meyer. As a freshman, she averaged 15.3 points, 4.7 assists and 2.3 steals per game. She earned Class 5A All-State third-team accolades from the Iowa Newspaper Association and All-Iowa honorable mention from The Des Moines Register. Clark led her team to a 19–5 record and the Class 5A state tournament, where they lost to eventual champions Valley High School in the first round. In her sophomore season, she averaged 27.1 points, 6.5 rebounds, 4 assists and 2.3 steals per game, ranking second in the state in scoring. Clark was named first-team Class 5A All-State by the Iowa Print Sports Writers Association (IPSWA) and Central Iowa Metro League Player of the Year by The Des Moines Register. She helped Dowling reach the Class 5A state quarterfinals and achieve a 20–4 record. After being the penultimate cut from the 12-player Team USA roster for the Under-17 FIBA World Cup in the summer of 2018, Clark used this as motivation and began developing her pull-up jump shot as well as her deep step-back. That same summer, she led the All Iowa Attack to win the Nike Elite Youth Basketball League championship, scoring 23 points in a 64–61 victory over the Cal Storm in the final.

On February 4, 2019, during her junior season, Clark scored 60 points in a 90–78 win against Mason City High School. Her 60-point game was the second-highest single-game point total in Iowa five-on-five girls' basketball history, surpassed only by Abby Roe's 61 in 1996. She also set the state single-game record with 13 three-pointers. On February 25, Clark set the Class 5A state tournament single-game scoring record with 42 points in a 75–70 triple-overtime win over Waukee High School in the quarterfinals. She helped Dowling reach the semifinals of the tournament and finish with a 17–8 record. As a junior, Clark led the state in scoring and averaged 32.6 points, 6.8 rebounds, 3.6 assists and 2.3 steals per game. She was named Iowa Gatorade Player of the Year and repeated as a Class 5A All-State first-team selection by the IPSWA. As a senior, Clark averaged 33.4 points, eight rebounds, four assists and 2.7 steals per game, leading the state in scoring for a second time. Her team finished with a 19–4 record and reached the Class 5A regional final, where they were upset by Sioux City East High School. Clark finished her career with the fourth-most points (2,547) and the sixth-most three-pointers (283) in Iowa five-on-five history. She was awarded Iowa Gatorade Player of the Year, Des Moines Register All-Iowa Athlete of the Year, and Iowa Miss Basketball, while making the IPSWA Class 5A All-State first-team. Clark was selected to compete in the McDonald's All-American Game and the Jordan Brand Classic, two prestigious high school all-star games, but both games were canceled due to the COVID-19 pandemic.

Recruiting

Clark was recruited by NCAA Division I basketball programs before starting high school, receiving her first letter of interest from Missouri State before seventh grade. At the end of her high school career, she was considered a five-star recruit and the fourth-best player in her class by ESPN. On November 12, 2019, Clark announced that she would commit to play college basketball for Iowa over offers from Iowa State and Notre Dame. Clark was drawn to the team's up-tempo style of offense and head coach Lisa Bluder's development of point guards. She also expected to immediately have a key role on the team with the departure of Kathleen Doyle, the reigning Big Ten Player of the Year.

College career

2020–21: Freshman season

Clark entered her freshman season as Iowa's starting point guard. She assumed a leading role alongside starting center Monika Czinano; the duo was nicknamed "The Law Firm" by analyst Christy Winters-Scott. On November 25, 2020, she made her collegiate debut, recording 27 points, eight rebounds, and four assists in a 96–81 win over Northern Iowa. In her second game, on December 2, she posted her first double-double with 30 points and 13 assists in a 103–97 victory over Drake. On December 22, in a 92–65 victory over Western Illinois, she registered the first triple-double by an Iowa player since Samantha Logic did so in 2015. Despite shooting 3-of-15 from the field, Clark had 13 points, 13 rebounds, and 10 assists during the game. On January 6, 2021, she recorded 37 points, 11 rebounds and four assists in a 92–79 win against Minnesota. Clark posted a season-high 39 points, 10 rebounds and seven assists in an 88–81 win over Nebraska on February 11, breaking the single-game scoring record for Pinnacle Bank Arena, the home venue of Nebraska. On February 28, she scored 18 points and had a season-high 14 assists in an 84–70 win over Wisconsin. At the end of the regular season, Clark was a unanimous Big Ten Freshman of the Year and first-team All-Big Ten selection. She was a 13-time Big Ten Freshman of the Week, setting a conference record, and led the Big Ten with five Player of the Week awards.

Clark helped Iowa achieve a runner-up finish at the Big Ten tournament, where she was named to the all-tournament team and recorded 37 assists, the most in the event's history. In the second round of the NCAA tournament, she posted 35 points, seven rebounds and six assists in an 86–72 win over Kentucky. She broke program single-game records for points and three-pointers (6) in the tournament. Iowa reached the Sweet 16, where Clark scored 21 points in a 92–72 loss to first-seeded UConn. She was named a first-team All-American by the United States Basketball Writers Association (USBWA), a second-team All-American by the Associated Press (AP) and made the Women's Basketball Coaches Association (WBCA) Coaches' All-America team. Clark became the first freshman to win the Dawn Staley Award, which honors the best Division I guard. She shared two major Division I freshman of the year awards with Paige Bueckers of UConn: the Tamika Catchings Award, presented by the USBWA, and the WBCA Freshman of the Year award. As a freshman, Clark averaged 26.6 points, 7.1 assists, and 5.9 rebounds per game. She led the NCAA Division I in scoring and ranked second in assists and three-pointers per game. Her totals in points, assists, field goals and three-pointers also led Division I. She set program freshman records for points and assists and had the fourth-highest scoring average in Iowa history.

2021–22: Sophomore season

On November 9, 2021, Clark made her sophomore season debut, recording 26 points, eight rebounds and six assists in a 93–50 win over New Hampshire. On January 2, 2022, she posted 44 points and eight assists in a 93–56 win over Evansville. Clark broke the Carver–Hawkeye Arena women's single-game scoring record and surpassed Kelsey Mitchell of Ohio State as the fastest Big Ten player to reach 1,000 career points. On January 16, 2022, she recorded her fourth career triple-double, with 31 points, 10 rebounds and 10 assists in a 93–83 victory over Nebraska. In her next game, four days later, Clark posted 35 points, 13 rebounds and 11 assists in a 105–49 win over Minnesota. She became the first Division I men's or women's player to record consecutive triple-doubles with at least 30 points and the first women's player in Big Ten history with consecutive triple-doubles. On January 25, Clark had 18 assists, which set program and tied conference single-game records, in addition to 20 points and seven rebounds in a 107–79 win against Penn State. On January 31, she recorded 43 points, seven assists and four rebounds in a 92–88 loss to Ohio State. On February 6, Clark scored a season-high 46 points, including 25 in the fourth quarter, and had 10 assists in a 98–90 loss to Michigan. She set the women's single-game scoring record for Crisler Center, the home arena of Michigan. After leading Iowa to a share of the Big Ten regular season title, she was unanimously named Big Ten Player of the Year and first-team All-Big Ten by the league's coaches and media.

On March 5, 2022, in the semifinals of the Big Ten tournament, Clark recorded 41 points and nine rebounds in an 83–66 win over Nebraska. She led Iowa to the title and was named the tournament's most outstanding player (MOP). Her team was upset by 10th-seeded Creighton in the second round of the NCAA tournament, where Clark was held to a season-low 15 points and 11 assists, shooting 4-of-19 from the field, in a 64–62 loss. She was a unanimous first-team All-American: she earned first-team All-American honors from the AP and the USBWA, and was a WBCA Coaches' All-America Team selection. For her sophomore year, she was named a first-team Division I Academic All-American by the College Sports Information Directors of America, since renamed College Sports Communicators (CSC). Clark became the first back-to-back recipient of the Dawn Staley Award and won the Nancy Lieberman Award as the top Division I point guard. As a sophomore, she averaged 27 points, eight rebounds and eight assists per game. Clark was the first women's player to lead Division I in points and assists per game in a single season. She also led Division I in total points, free throws and triple-doubles.

2022–23: Junior season

Entering her junior season, Clark was a unanimous selection for the AP preseason All-America team and was named Big Ten preseason player of the year by the league's coaches and media. On November 18, 2022, she suffered an ankle injury with 3.8 seconds left in an 84–83 loss to Kansas State, where she recorded 27 points, 10 rebounds and seven assists. She played in Iowa's next game against Belmont on November 20, scoring 33 points in a 73–62 victory. On December 1, she scored a season-high 45 points in a 94–81 loss to NC State. Three days later, Clark posted her seventh career triple-double, with 22 points, 10 rebounds and 10 assists in a 102–71 win over Wisconsin. She surpassed Samantha Logic as the Big Ten career leader in triple-doubles.

On December 21, in her 75th game, Clark tied Elena Delle Donne of Delaware as the fastest Division I women's player to reach 2,000 career points since the 1999–2000 season, scoring 20 points in a 92–54 win over Dartmouth. On January 23, 2023, Clark recorded 28 points, 15 assists and 10 rebounds in an 83–72 win over AP No. 2 Ohio State, who were previously unbeaten. On February 2, she had 42 points, eight assists and seven rebounds in a 96–82 victory over Maryland. On February 26, Clark recorded 34 points, nine rebounds and nine assists, making a game-winning three-pointer at the buzzer, in an 86–85 win against AP No. 2 Indiana. At the end of the regular season, she repeated as Big Ten Player of the Year in a unanimous vote and was named first-team All-Big Ten by the league's coaches and media.

Clark led Iowa to its second consecutive Big Ten tournament championship, where she earned MOP honors. In the title game, she recorded 30 points, 17 assists and 10 rebounds in a 105–72 win over Ohio State, the first triple-double in the final of the tournament. She moved to second in Division I women's history behind Sabrina Ionescu of Oregon with her tenth career triple-double. In the Elite Eight of the NCAA tournament, she recorded 41 points, 12 assists and 10 rebounds in a 97–83 win over Louisville. She became the first player in men's or women's tournament history to record a 30 or 40-point triple-double. During the game, Clark became the first Division I player to record at least 900 points and 300 assists in a single season. For her performance, Clark was named the Seattle 4 Regional Most Outstanding Player and to the regional all-tournament team as Iowa reached its first Final Four since 1993.

In the Final Four, Clark posted 41 points, eight assists, and six rebounds in a 77–73 upset win over undefeated defending champion South Carolina, ending their 42-game winning streak. She broke the single-game scoring record for the women's tournament semifinals and became the first player in tournament history with consecutive 40-point games. Clark also surpassed the program and Big Ten single-season scoring records held by Megan Gustafson. With the win, Iowa advanced to their first women's basketball championship game in program history. Though Clark had 30 points and eight assists against LSU in the national championship, Iowa lost the game, 102–85. She made eight three-pointers, the most by a men's or women's player in the title game.

2023–24: Senior season

Entering her senior season, Clark was named preseason Big Ten Player of the Year and earned unanimous AP preseason All-American honors. On October 15, 2023, she played in Crossover at Kinnick, a preseason exhibition game against DePaul at Kinnick Stadium, and had a triple-double of 34 points, 11 rebounds and 10 assists in a 94–72 win. The game had an attendance of 55,646, which set the women's basketball record. In her second regular season game, on November 9, Clark posted 44 points, eight rebounds and six assists in an 80–76 win over AP No. 8 Virginia Tech. In Iowa's third game, a 94–53 blowout of Northern Iowa on November 12, Clark recorded her 12th career triple-double, with 24 points, 11 assists and 10 rebounds. She became Iowa's all-time leading scorer, passing Megan Gustafson, and became only the second player in Division I history with a triple-double in four different seasons, joining Ionescu. One week later, she recorded 35 points, 10 assists, six rebounds and seven steals in a 113–90 win over Drake, passing Kelsey Plum of Washington for the most 30-point games in women's Division I history.

On December 6, 2023, Clark became the 15th Division I player to reach 3,000 career points and was the second-fastest to reach the mark, posting 35 points, nine rebounds and five assists in a 67–58 victory over Iowa State. On December 16, she scored 38 points and made nine three-pointers in a 104–75 win over Cleveland State. Three days later, she shared Sporting News Athlete of the Year honors with Angel Reese. Later that week, Clark was announced as the runner-up to gymnast Simone Biles for the AP Female Athlete of the Year award. On December 21, in Iowa's final non-conference game, she recorded a triple-double of 35 points, 17 rebounds, and 10 assists in the Hawkeyes' 98–69 win over Loyola Chicago. In her next game, on December 30, Clark posted 35 points and 10 assists in a 94–71 victory against Minnesota, surpassing Samantha Prahalis of Ohio State to become the Big Ten's all-time leader in assists. During the game, she also eclipsed Samantha Logic's mark for the program record in the same category. On January 2, 2024, Clark scored 40 points and made a long, game-winning three-pointer as time expired in a 76–73 win over Michigan State. Three days later, she posted 29 points, 10 rebounds and 10 assists in a 103–69 win over Rutgers. On January 8, Clark was named Big Ten Player of the Week for the 24th time in her career, breaking the conference record held by Gustafson. In her following game, she registered her second consecutive triple-double, with 26 points, 10 rebounds and 10 assists in a 96–71 victory against Purdue. On January 21, Clark recorded 45 points and seven assists in a 100–92 overtime loss to AP No. 18 Ohio State. After the game, as Ohio State fans were rushing the court, she was knocked down in a collision with a fan but did not suffer an injury, despite initially appearing to be in pain.

Professional career

WNBA

On April 15, 2024, Clark was selected as the first overall pick of the 2024 WNBA draft by the Indiana Fever. On April 27, she signed her rookie scale contract with the team. Clark played her first regular season game on May 14, scoring 20 points in a 92–71 loss to the Connecticut Sun. She also committed 10 turnovers, the most in a debut in WNBA history. Ten days later, Clark posted her first double-double with 11 points, 10 rebounds and eight assists to help the Fever claim their first regular season win over the Los Angeles Sparks, 78–73. In a rematch with the Sparks on May 28, she recorded 30 points, six assists and five rebounds in an 88–82 loss.

On June 7, 2024, Clark scored 30 points again and tied Crystal Robinson's rookie single-game record with seven three-pointers. She also tallied eight rebounds, six assists and four steals, leading her team to an 85–83 win over the Washington Mystics. On June 23, Clark set the Fever single-game record with 13 assists, while adding 17 points and six rebounds, in an 88–87 loss to the Chicago Sky. On July 2, she was selected to play in the WNBA All-Star Game. Four days later, Clark became the first WNBA rookie and the first Fever player ever to record a triple-double, registering 19 points, 12 rebounds, and 13 assists in an 83–78 victory over the New York Liberty. On July 14, Clark surpassed the WNBA single-season record in turnovers in an 81–74 loss to the Minnesota Lynx. Three days later, on July 17, she scored 24 points and set the WNBA single-game assists record (19), passing Courtney Vandersloot, in a 101–93 loss to the Dallas Wings. She scored or assisted on 66 points, breaking Diana Taurasi's mark from 2006 for points produced in a game. In the All-Star Game, she became the seventh WNBA rookie to be named an All-Star starter and set the rookie record for assists in the game, with 10.

On August 18, 2024, Clark set a new WNBA rookie assist record, surpassing the 225 assist record previously held by Ticha Penicheiro since 1998, in a 92–75 win over the Seattle Storm. Ten days later, she broke the record for three-pointers made in a rookie season, surpassing Rhyne Howard's total from 2022, as her team defeated the Connecticut Sun, 84–80. On August 30, Clark tallied 31 points with 12 assists, leading her team to a 100–81 victory over the Chicago Sky. On September 4, she registered her second triple-double, with 24 points, 10 rebounds and 10 assists in a 93–86 win over the Los Angeles Sparks. On September 13, Clark broke the single-season assist record as her team lost to the Las Vegas Aces, 78–74. In her next game, two days later, she scored a career-high 35 points in a 110–109 win over the Dallas Wings, passing Seimone Augustus' rookie scoring record. Clark finished the regular season averaging 19.2 points, a league-high 8.4 assists and 5.7 rebounds per game. She made a league-high 122 three-pointers, the second-most in a single season behind Sabrina Ionescu.

National team career

Junior national team

Clark represented the United States at the 2017 FIBA Under-16 Women's Americas Championship in Buenos Aires, Argentina. She came off the bench and averaged 8.8 points per game, helping her team achieve a 5–0 record and win the gold medal. Clark played at the 2019 FIBA Under-19 Women's Basketball World Cup in Bangkok, Thailand. In seven games, she averaged 5.3 points per game and won another gold medal, as her team finished with a 7–0 record. Clark competed at the 2021 FIBA Under-19 Women's Basketball World Cup in Debrecen, Hungary and led the United States to the gold medal. She averaged a team-high 14.3 points, 5.6 assists, and 5.3 rebounds per game, was named Most Valuable Player, and made the All-Tournament Team.

Senior national team

In March 2024, Clark was one of 14 players, and the only college player, to receive an invitation from the United States national team to the final training camp for the 2024 Summer Olympics. However, she was unable to attend the camp because she was playing in the 2024 NCAA tournament that same week. Clark was not named to the final roster, a decision that faced scrutiny due to her popularity. The Olympic selection committee stated their criteria for selecting players included "adaptability to the international game" and experience playing with the senior national team which ultimately contributed to their decision to exclude Clark from the final roster.

In December 2025, Clark participated in her first senior national training camp. In February 2026, she was named to the roster to represent USA in the FIBA World Cup qualification tournament in San Juan, Puerto Rico. In her first game on March 12, 2026, following approximately 8 months out, she scored 8 points in a 91–48 win over Puerto Rico. Clark averaged 11.6 Points and 6.4 assists during the tournament, helping Team USA to a 5-0 record. She was announced as the MVP of the tournament.

Player profile

Listed at 6 feet 0 inches (1.83 m), Clark plays point guard, and writers have noted her great size for her position. She is praised for her versatility, particularly on offense; The Washington Post columnist Jerry Brewer said that no player in the men's or women's game "checks every offensive box" as distinctly as she does. Clark has the ability to score in the paint, in mid-range and from three-point range. Her shooting range has been lauded by analysts; she often makes shots from well behind the three-point line and with a high degree of difficulty. Her shooting has often drawn comparisons to National Basketball Association (NBA) player Stephen Curry. Analysts have also praised Clark's passing ability, which The Athletic writer Sabreena Merchant described as being "equally audacious" as her shooting. She can pass ahead in transition and find her teammates through defensive traffic. Her combination of scoring and passing skills helps her excel in the pick and roll. Her high turnover rate, in part due to her aggressive style of play and ball-handling usage, has been criticized. Writers have likened Clark's talent and personality to Diana Taurasi. Iowa head coach Lisa Bluder compared her to Sue Bird and Sabrina Ionescu. Clark has modeled parts of her game after Maya Moore, LeBron James, Kevin Durant and Pete Maravich.

Impact

Widely considered a generational talent, Clark is described as one of the greatest women's college basketball players of all time by many publications. In part due to her unprecedented shooting range and proficiency among female players, she has been labeled a transformative player in women's basketball. Her impact on the women's game is likened to that of Stephen Curry on the men's game. USA Today stated that she, like Curry, has "redefined what a good shot is in basketball". The Wall Street Journal columnist Jason Gay wrote in 2024: "Clark is far from the first great shooter in women's basketball, but she's the one who is changing the dimensionality of the game, because of the distance she can shoot from and how well she can pass."

Clark is credited with popularizing women's basketball since her college career at Iowa, a phenomenon known as the "Caitlin Clark effect". In her senior season, publications attributed a rise in attendance and television viewership for the sport to Clark. As a junior, she helped the 2023 national championship game become the most-viewed women's college basketball game in history (9.9 million). Before her senior season, her team set the women's basketball attendance record (55,646) in a preseason exhibition game. The Iowa women's basketball program sold out its 2023–24 ticket slate and generated $3.26 million in ticket sale revenue, the most in history by a women's college basketball team. At the 2024 NCAA tournament, Clark's final three games each broke the women's college basketball viewership record, culminating with 18.9 million viewers for the national championship game. It was the most-viewed basketball game at any level since 2019 and the first women's NCAA tournament final to draw more viewers than the men's final. In her first WNBA season with the Indiana Fever, she continued to drive historic attendance and viewership. The Fever set a franchise single-season attendance record, and their regular season finale set the league attendance record (20,711).

As Clark drew a larger audience to the WNBA, some players accused members of her fan base of racist, sexist, and homophobic abuse, particularly on social media. Clark has denounced the harassment of players, calling those members of her fan base trolls and not genuine fans. In July 2026, a group of 11 Congressional representatives sent a letter to WNBA Commissioner Cathy Engelbert stating that fouls against Clark may be racially motivated and may warrant a federal investigation of the WNBA.

Career statistics

WNBA

Stats current as of game on August 16, 2026

Off the court

Personal life

Clark has been in a relationship with Connor McCaffery, who played basketball and baseball at Iowa, and is the son of former Hawkeyes men's basketball head coach, Fran McCaffery, since 2023.

Clark was raised in the Catholic Church and is a parishioner at St. Francis of Assisi Catholic Church in Des Moines. Clark majored in marketing at the University of Iowa, graduating in May 2024. Clark is an avid golfer, having played the sport since childhood. She played in the 2023 John Deere Classic Pro-Am alongside professional golfers, Zach Johnson and Ludvig Åberg. In 2024, she played in The ANNIKA with Nelly Korda and Annika Sörenstam, and in the RSM Classic with Zach Johnson. She has purportedly agreed to participate in the 2026 Internet Invitational, a golf event organized by Barstool Sports and Bob Does Sports with an alleged prize of ten million dollars.

She has been a lifelong fan of the Chicago Cubs and has thrown out the first pitch for both the team and its Triple-A affiliate, the Iowa Cubs. She also supports the Kansas City Chiefs and appeared on the ManningCast for a Monday Night Football game featuring the Chiefs in 2023, becoming the first college athlete to appear on the broadcast. In 2026, Clark worked as a sports photographer for the Indiana Pacers.

Endorsements and investments

Clark is represented by Excel Sports Management, signing with the agency in 2023. She was estimated to be one of the highest-earning college athletes from name, image, and likeness (NIL) deals. By the end of her Iowa career, college sports website On3 estimated her NIL valuation to be $3.4 million, the highest among women's college basketball players and the fourth-highest among college athletes. Companies that signed Clark to NIL deals included Nike, Gatorade, Hy-Vee, Bose, Buick, Goldman Sachs, H&R Block, Shoot-A-Way, and Topps. In 2023, she became the first college athlete to be a spokesperson for State Farm, appearing in national television commercials for the company. In the following year, Hy-Vee released a limited edition cereal called "Caitlin's Crunch Time" in select stores in Iowa. In April 2025, Hy-Vee released a limited-edition Cool Blue Gatorade bottle, featuring Clark, sold exclusively at Hy-Vee.

In March 2024, Clark became the first female athlete to have an exclusive partnership with Panini, signing a multi-year contract with the trading card company. In the same month, she signed a multiyear sponsorship with Gainbridge, an Indianapolis-based financial platform, joining Billie Jean King and Annika Sörenstam as brand ambassadors. After graduating, she continued her sponsorship deals with Gatorade and Hy-Vee. In May 2024, Clark signed a multi-year deal with Wilson Sporting Goods, becoming the first athlete to release a signature Wilson basketball collection since Michael Jordan, and the first female athlete ever to do so. One of the signature basketballs features phrases from her dream board: "Play in the WNBA" and "Get a basketball scholarship". In August 2025, Clark became the first female athlete to form a multi-year partnership with Stanley.

After she was drafted in April 2024, The Wall Street Journal and The Athletic reported a pending eight-year, $28 million contract between Clark and Nike, which would include a signature shoe deal and would be the largest sponsorship deal ever for a women's basketball player. During the 2024 WNBA Playoffs, Clark debuted the Nike Kobe 5 Protro “Indiana Fever” shoes, designed to match her Fever jerseys. Six months later, Nike announced that this Player Exclusive (PE), called "Caitlin Clark Kobe 5 'Indiana Fever'", would be available for purchase in June 2025 in a limited drop. Her "Indiana Fever" PEs sold out immediately upon release on June 30. In June 2025, Clark debuted another PE with Nike, a Kobe 6 Protro called "The Bellas", in honor of Clark's family dog. The following month, Clark broke out another a Kobe 6 Protro PE, "Cookie Monster", a nod to the Muppet character of the same name. On August 25, 2025, Nike introduced Clark as their newest signature athlete and revealed her signature logo. Her logo apparel collection is to drop in fall 2025 and her signature shoe and apparel collection in 2026.

Television

Clark made a cameo appearance on Saturday Night Live in April 2024. As part of a skit during the Weekend Update segment, she criticized co-anchor Michael Che's past jokes about women's basketball and wrote new jokes for him to read aloud. Clark served as an executive producer on the ESPN+ docuseries Full Court Press, which premiered in May 2024. The series followed three women's college basketball players, including Clark herself, during the 2023–24 season.

On February 9, 2025, Clark appeared in a 90-second Nike commercial in the 2025 Super Bowl featuring some of the world's top female athletes. It was Nike's first Super Bowl ad since 1998.

Philanthropy

In March 2022, Clark partnered with the Coralville Community Food Pantry in Coralville, Iowa, for a month-long donation push and meet-and-greet to "Team Up Against Hunger", encouraging $22 donations from the public as a nod to Clark's jersey number. In the first year of this partnership, they raised over $23,000 for the food pantry. A year later, Clark and the Coralville Community Food Pantry teamed up again, this time raising over $75,000 for the nonprofit in thirty days. As of 2024, Clark has helped raise over $100,000 for Coralville Community Food Pantry, and the nonprofit continues to frequently receive $22 donations.

In October 2023, Clark formed the Caitlin Clark Foundation, a nonprofit organization with a mission "to uplift and improve the lives of youth and their communities through education, nutrition, and sport." Beneficiaries from the Caitlin Clark Foundation include University of Iowa Children's Hospital, the Coralville Community Food Pantry, the Boys & Girls Clubs within Iowa, and the Iowa–East Central Special Olympics chapter. Many of Clark's sponsorship and endorsement deals have included pledges of support, monetary donations, or product donations to the Caitlin Clark Foundation, including Gainbridge, Gatorade, Hy-Vee, State Farm, and Wilson Sporting Goods.

In January 2025 on Clark's 23rd birthday, the Caitlin Clark Foundation teamed up with Scholastic and their national literacy program, United States of Readers. Additionally, the foundation announced its plan to donate 22,000 books to under-resourced elementary and middle schools in both Iowa and Indiana through the United States of Readers program. In March 2025, the Caitlin Clark Foundation began a partnership with Musco and introduced the foundation's new "Community Courts Initiative". The foundation announced plans for new Musco Mini-Pitch Systems, multipurpose recreation courts made for sports like soccer, futsal, and basketball, to be installed in four middle schools within the Des Moines Public Schools (DMPS) district. In March 2025, the Caitlin Clark Foundation teamed up with Hy-Vee to raise funds to support childhood nutrition for local food banks across the Midwest via a month-long donation drive. In May 2025, the foundation presented a $300,802 donation to Feeding America at the Food Bank of Iowa from their round-up campaign. The donation is estimated to provide about 3 million meals to food insecure communities in the Midwest via eighteen Feeding America partner food banks.

In popular culture

In 2023, the Iowa State Fair displayed a life-size butter sculpture of Clark. On February 22, 2024, the Iowa House of Representatives unanimously passed a resolution declaring February 22 as "Caitlin Clark Day" in the state, in reference to her jersey number. In the next month, members of Iowa's federal delegation, including senators Joni Ernst and Chuck Grassley and representative Mariannette Miller-Meeks, introduced a resolution to recognize Clark for breaking the NCAA Division I women's scoring record.

In 2024, an autographed trading card featuring Clark sold for $78,000, the most ever for a women's basketball card. In 2025, an autographed Clark rookie WNBA card was sold for $366,000, surpassing a card of tennis player Serena Williams to become the most expensive women's sports card in history. Later that year, another Clark card was sold for $660,000, again breaking the record.

In 2024, Clark was included in the World's 100 Most Powerful Women list by Forbes, becoming the first basketball player and the second athlete in the past 20 years to appear on the list. In the same year, she was included in the Forbes 30 Under 30 list and the Sports Illustrated Power List. In 2025, Forbes ranked Clark fourth overall, and as the top athlete, in its list of America's Most Powerful Women in Sports.

Clark will be featured on the cover of the September 2026 video game NBA 2K27.