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Scion

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Scion

discontinued marque of Toyota

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About Scion

Scion was a marque of Toyota that debuted in 2003 and was available only in the United States and Canada. It was intended to appeal to millennials; the Scion marque emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling. Each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In its effort to target millennials, Scion primarily relied on guerrilla and viral marketing techniques.

Facts from Wikidata (CC0). Image by Michael Sheehan via Wikimedia Commons (CC BY 2.0).

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Country: Japan
Headquarters: Torrance
Inception: June 9, 2003

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