Scion

discontinued marque of Toyota

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About Scion

Scion was a marque of Toyota that debuted in 2003 and was available only in the United States and Canada. It was intended to appeal to millennials; the Scion marque emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling. Each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In its effort to target millennials, Scion primarily relied on guerrilla and viral marketing techniques.

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Country: Japan
Headquarters: Torrance
Inception: June 9, 2003

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Scion

discontinued marque of Toyota

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Ask Genius Site

Not who you're looking for? Others named Scion: Future Internet architecture · comic · New Zealand research institute · series of role-playing games published by White Wolf, Inc an

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About Scion

Scion was a marque of Toyota that debuted in 2003 and was available only in the United States and Canada. It was intended to appeal to millennials; the Scion marque emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling. Each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In its effort to target millennials, Scion primarily relied on guerrilla and viral marketing techniques.

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